The client wishes to stimulate support for the team in the 2010 FIFA World Cup by draping the nation in its colourful range of official merchandise.
Page Three Media's MD, Anne Dearnaley, said, "We have conceived an innovative media plan to let all South Africans know that the official merchandise is accessible and affordable. In June 2010, South Africans will welcome the world and dress in support of our team."
The media plan has celebrities clad in the merchandise and then integrated into the editorial of daily and weekly newspapers. To add to this, a branded bus component has been employed, as well as washroom advertising with mirror decals in cinemas and malls nationwide.
