Thomson, a major UK travel company, has launched a campaign, 'Moments', ahead of its rebrand to TUI in late 2017.
The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. The campaign represents a shift from Thomson's previous positioning, based around the power of transformations a holiday can bring. Instead, the new campaign focuses on those holiday moments that matter and stay in the memory forever.
The TV ad shows a little girl's journey from beach to pool, as she encounters mini holiday 'moments' on the way frozen in time around her, before jumping into her father's arms in the end. Throughout we see familiar holiday scenes such a game of bat and ball on the beach, a little girl playfully pouring water over her sunbathing father and a couple sharing wine over lunch.
View the campaign here.
