Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Project Manager - AI Development Cape Town
- Mid-level Designer Cape Town
- Account Director Johannesburg
- Multimedia Sales Expert Durban
- Paid Media Specialist Johannesburg
- Senior Art Director Cape Town
- Senior Accountant - 6 Month Contract ( Potential to Become Permanent) Gauteng
- Pet Insurance Sales and Service Consultant George
- Office Manager / Executive PA Cape Town
- Mid-Weight Strategist Gauteng
PepsiCo shifts Gatorade digital work to TBWA\Chiat\Day
AdWeek reports that PepsiCo has tasked TBWA\Chiat\Day with the digital work on its Gatorade brand. Despite the move, PepsiCo has indicated that Chiat will continue to be its creative AOR (agency of record) in addition to taking on select digital marketing efforts for the brand.
Recently, PepsiCo had also ended an eight-plus-year relationship with VMLY&R, the then-newly-merged creative and digital network owned by WPP which had previously handled digital assignments for both Gatorade and Tropicana.
Read more on AdWeek.
