Coca-Cola spent $4.24bn on advertising and marketing in 2019 and $20bn in the last five years. This is according to data gathered by Learnbonds.
The five-year expenditure figure means that Coca-Cola spends on average $4bn on advertising per year. In 2018, the company spent $4.11bn on advertising, an increase of 3.6% from the $3.96bn spent in 2017. In 2016, the company spent $4bn on global advertising.
In 2015, the Coca-Cola advertising budget was $3.98bn while in 2014 it was $3.5bn. Coca-Cola's high advertising budget is reflected in its net operating income and operating income, according to the data.
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