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Viceroy report leads to groundbreaking legal precedent in cross-border accountability
Lenee Green and Mariam Ismail
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Samsung changes agencies
Due to the agency realignment process prompted by WPP's win of Samsung's global communications business at the end of 2004, the South African operation will move its local advertising account to JWT in March this year. Confirming the move, Samsung SA Vice President Sales and Marketing, Antony le Roux, pointed out that that incumbent agency - FCB Johannesburg - had performed exceptionally well on the account and that the relationship had been a very positive one.
