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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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The Apprentice speaks out
Zanele Batyashe, winner of The Apprentice, is speaking at the next AMASA meeting in Cape Town on 8 March 2006. Batyashe will share her insights into the reality TV phenomenon and how winning the competition has shaped her career in marketing. The meeting takes place at the Winchester Mansions Hotel at 5.30pm. Contact Marc Frampton at for further details.
