Manuel Bordé promoted to Global CCO role at Geometry

WPP creative commerce agency, Geometry, has promoted Manuel Bordé to the global chief creative officer role. Throughout his career, Bordé has held a number of creative roles at agencies, including DDB and TBWA, and was most recently the chief creative officer at Geometry's North America region.

Following the merger of Geometry and VMLY&R, the agency will operate as VMLY&R Commerce from 1 January 2021 and Bordé will play a vital role in launching the 'new company' and serve as a global creative partner to VMLY&R CEO Beth Ann Kaminkow.