Marketing Effectiveness | Bizcommunity

Marketing Effectiveness | Bizcommunity

News

Cape Union Mart and Offernet turn real-time weather into revenue

Marketing

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 2 days

Effie Awards SA issues call for judges for 2026 programme

Advertising

Effie Awards SA issues call for judges for 2026 programme

Issued by Association for Communication and Advertising 10 Feb 2026

Effie 2026 call for entries announced

Advertising

Effie 2026 call for entries announced

Issued by Association for Communication and Advertising 9 Feb 2026

Effie and System1 launch new book on creative and media effectiveness

Effie Awards

Effie and System1 launch new book on creative and media effectiveness

28 Jan 2026

Effie Worldwide announces Iridium Jury for 2025 Global Best of the Best

Effie Awards

Effie Worldwide announces Iridium Jury for 2025 Global Best of the Best

14 Jan 2026

Entrepreneurship

SA entrepreneurs get new brand-building support network

13 Jan 2026

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Direct Marketing

Red September emerges as a top agency at the 2025 Assegai Awards

Issued by Red September 24 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

21 Oct 2025

Advertising

Warc report: 80% of strategists say strategy is undervalued but in demand

6 Oct 2025

CMOs are making bold strategic moves with AI

Artificial Intelligence

CMOs are making bold strategic moves with AI

Courtney Chapple, Issued by Brave Group 2 Oct 2025

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

IMC Conference

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

Danette Breitenbach 2 Oct 2025

The unseen bridge: Weaving data from the physical to the digital

Digital

The unseen bridge: Weaving data from the physical to the digital

Issued by Offernet 1 Oct 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

How brands can pivot from “look at us,” to “we see you”

Marketing

How brands can pivot from “look at us,” to “we see you”

Jessica Porter 15 Sep 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Clockwork celebrates 7 category wins across 4 campaigns at the inaugural Mark Awards 2025

Marketing

Clockwork celebrates 7 category wins across 4 campaigns at the inaugural Mark Awards 2025

Issued by Clockwork 3 Sep 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

Effie South Africa announces 2025 grand jury in record-breaking entry year

Marketing

Effie South Africa announces 2025 grand jury in record-breaking entry year

Issued by Association for Communication and Advertising 7 Aug 2025

Biz Most Read Award winners July 2025

Online Media

Biz Most Read Award winners July 2025

1 Aug 2025

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Marketing

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Issued by Daily Maverick 14 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Marketing

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Issued by Daily Maverick 2 Jul 2025

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Advertising

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Issued by Penquin 24 Jun 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Advertising

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Issued by Association for Communication and Advertising 13 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

Ryan Campher has been appointed VML South Africa’s data lead (Image supplied)

Digital

VML SA places data and technology at core of creativity with data lead appointment

4 Jun 2025

Why your digital media might not be scaling

Digital

Why your digital media might not be scaling

Issued by TDMC 22 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Effie Academy launches in South Africa

Marketing & Media

Effie Academy launches in South Africa

Issued by Association for Communication and Advertising 8 May 2025

Delta Victor Bravo appoints Khaya Dlanga as managing partner

Marketing

Delta Victor Bravo appoints Khaya Dlanga as managing partner

Issued by eatbigfish 6 May 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Advertising

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Issued by Association for Communication and Advertising 20 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

2025 Effie Awards: Entry dates announced

Marketing

2025 Effie Awards: Entry dates announced

Issued by Association for Communication and Advertising 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Leaders from Google, Havas, and VML join AME Awards advisory board

Advertising

Leaders from Google, Havas, and VML join AME Awards advisory board

21 Feb 2025