TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)
The agency won gold for the SOS - Save Our Stay campaign.
Three other agencies and their clients also won gold - Ogilvy SA and VW, Accenture Song and Sanlam and Halo with Pineapple.
The winners were announced at a glittering event at The Venue, Melrose Arch, Johannesburg last night, Tuesday, 21 October.
| Bronze |
| Category | Lead agency | Client | Brand | Title | Contributing companies |
| Transportation | Joe Public | Uber Eats South Africa | Uber Black | Uber Black: So good you'll find a reason | They Films, Phd (South Africa) |
| Timely Opportunity | M+C Saatchi Abel | Mr D | Mr D | How Mr D got South Africa’s vote of approval during elections | Razor PR, Listen Loft |
| Timely Opportunity | TBWA Hunt Lascaris | Savanna Cider | Savanna | Try January | Vision HQ, Dentsu Red Star, Urban Striker, |
| Sustained Success - Products, Services | Ogilvy | Mondelez SA | Mondelez: Cadbury Dairy Milk Chocolate | Selfish to Shareable: Cadbury's South African Success Story | STARCOM, starcom south africa, hogarth worldwide cape town, Promidea |
| Social Good - Brands / Positive Change | Joe Public | Amnesty International | Amnesty International | Faeces Ink: Reigniting Attention Around a National Shame | Juno, Joe Public Engage |
| Omni-Channel Shopper Solution / Commerce & Shopper Effies | 99cents | Shoprite Group of Companies | CHECKERS | Little Shop Goes Xtra | Rainmaker Media, PHD South Africa, Video Cartel |
| Media Innovation - Emerging & New Channels, Existing Channels / Media Effies | Joe Public | Amnesty International | Amnesty International | Faeces Ink: Reigniting Attention Around a National Shame | Juno, Joe Public Engage |
| Marketing Innovation Solutions | TBWA Hunt Lascaris | Savanna Cider | Savanna South Africa | Savanna Neat: It’s Giving | Vision HQ, Dentsu Red Star, Urban Striker |
| Marketing Disruptors | Ogilvy | Volkswagen SA | Volkswagen | #ShouldaGotAVivo: VW's Masterclass on end-of-product-life-cycle marketing disruption. | |
| Influencer Marketing | Ogilvy | Gates Foundation | The Gates Foundation | Influence With Impact: #ForeverWena’s Culture-Driven Approach to Youth HIV Awareness | |
| Finance | Joe Public | Nedbank | Nedbank | Bank Your Time - How Nedbank reframed digital banking by turning time into a currency | The MediaShop |
| Disease Awareness & Education: Non-Profit | Ogilvy | The Gates Foundation | The Gates Foundation | FROM SHAME TO SELF-LOVE: How #FOREVERWENA Revolutionised HIV Prevention. | |
| Current Events | M+C Saatchi Abel | Mr D | Mr D | How Mr D got South Africa’s vote of approval during elections | Razor PR, Listen Loft |
| Beverages - Alcohol | Ogilvy | ABInbev | Carling Black Label | From Decline to Dominance: Carling Black Label's 8-Year Journey of Purpose-Driven Sustained Success. | |
| Silver |
| Sustained Success - Products, Services | Ogilvy | ABInbev | Carling Black Label | From Decline to Dominance: Carling Black Label's 8-Year Journey of Purpose-Driven Sustained Success. | |
| Small Budgets - Non-Profit, Products, Services | Joe Public | Amnesty International | Amnesty International | Faeces Ink: Reigniting Attention Around a National Shame | Juno, Joe Public Engage |
| Small Budgets - Non-Profit, Products, Services | M+C Saatchi Abel (1st lead agency), Razor PR (2nd lead agency) | Gun Free South Africa | Gun Free South Africa | Firing A Silver Bullet That Turned Apathy into Policy Action | Strangelovepost, Listen Loft |
| Media Innovation / Commerce & Shopper Effies | TBWA\Hunt Lascaris | City Lodge Hotel Group | City Lodge Hotel Group | Save Our Stay (SOS) | PHD South Africa, OnPoint PR and Lifestyle Management, Instreem |
| Media Innovation - Emerging & New Channels, Existing Channels / Media Effies | Ogilvy | KFC SA | KFC | Block Booked | |
| Marketing Disruptors | TBWA\Hunt Lascaris | City Lodge Hotel Group | City Lodge Hotel Group | Save Our Stay (SOS) | PHD South Africa, OnPoint PR and Lifestyle Management, Instreem |
| Automotive - Vehicles | Ogilvy | Volkswagen SA | Volkswagen | #ShouldaGotaVivo: How VW used competitor drivers to sell their Vivos | |
| Gold |
| Travel & Tourism | TBWA\Hunt Lascaris | City Lodge Hotel Group | City Lodge Hotel Group | Save Our Stay (SOS) | PHD South Africa, OnPoint PR and Lifestyle Management, Instreem |
| Social Good - Brands / Positive Change | Ogilvy | Volkswagen SA | Volkswagen South Africa | Volkswagen Night School: Rewriting the Rules of the Road saving lives and building brand | Bonfire |
| Finance | Accenture Song | Sanlam | Sanlam | Sanlam "The F-Show" | Incubeta, Kintaro |
| Sustained Success - Products, Services | Halo | Pineapple | Pineapple | 100% Sustained Results: How Being Totes Honest Totes Helped Pineapple Soar | |
| Grand |
| Travel & Tourism | TBWA\Hunt Lascaris | City Lodge Hotel Group | City Lodge Hotel Group | Save Our Stay (SOS) | PHD South Africa, OnPoint PR and Lifestyle Management, Instreem |
