Advertising budgets | Bizcommunity

Advertising budgets | Bizcommunity

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Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Advertising

Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next

Freddie Daley 14 Mar 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Community radio: The essence of a community heartbeat

Radio & Audio

Community radio: The essence of a community heartbeat

Mpho Mothapo, Issued by Motherland OMNi 25 Jul 2024

A marketer’s guide to creating clarity in chaos

Marketing

A marketer’s guide to creating clarity in chaos

Nomonde Keswa, Issued by Delta Victor Bravo 17 Jul 2024

BusinessTech achieves best-ever Q1 performance in 2024

Advertising

BusinessTech achieves best-ever Q1 performance in 2024

Issued by Broad Media 13 Jun 2024

How to make your small business appear more accomplished

SMEs

How to make your small business appear more accomplished

Issued by Domains.co.za 28 May 2024

5 reasons sports betting is booming in SA

Sport

5 reasons sports betting is booming in SA

Retief Uys, 20 May 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.

Branding

Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Advertising

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites

Digital

#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

Digital

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

Issued by DY/DX 27 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI

Retail Marketing

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Exah and Lucky Beard team up to offer data-driven marketing solutions

Data & Analytics

Exah and Lucky Beard team up to offer data-driven marketing solutions

19 Oct 2023

Balancing AI and authenticity: The industry's tightrope walk

Advertising

Balancing AI and authenticity: The industry's tightrope walk

Issued by Promise 14 Sep 2023

Delivering performance-based marketing

Marketing

Delivering performance-based marketing

Issued by Ebony+Ivory 18 Aug 2023

Advertising

Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere

OOH

Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

Big growth in South African companies advertising on Daily Investor

Online Media

Big growth in South African companies advertising on Daily Investor

Issued by Broad Media 9 May 2023

Best Q1 ever - record start to 2023 for BusinessTech

Online Media

Best Q1 ever - record start to 2023 for BusinessTech

Issued by Broad Media 3 May 2023

Advertising

Mzamo Xala on the ever-changing advertising industry

Emily Stander 12 Dec 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Media

Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

8 key insights into marketing needs in EMEA

Research

8 key insights into marketing needs in EMEA

21 Jul 2022

Advertising

Has the advertising industry lost its way?

Mpume Ngobese 21 Jun 2022

PMG in Africa: Evolving OOH in a time of growth

OOH

PMG in Africa: Evolving OOH in a time of growth

Jacques du Preez, Issued by Provantage 20 Apr 2022

Image supplied: Chris Botha and Zibusiso Mkhwanazi

Media

Park Advertising and M&N partner to create Black-owned media agency

7 Feb 2022

Branding

No African brands in Brand Finance Global 500 2022 Report

26 Jan 2022

Advertising

Research reveals what will reap benefits from decline of third-party cookies

22 Nov 2021

Newspapers ABC Q2 2021: Green shoots for newspapers

Newspapers

Newspapers ABC Q2 2021: Green shoots for newspapers

Danette Breitenbach 12 Aug 2021

Pay-tv cap won't save the SABC, measurement and innovation will

Advertising

Pay-tv cap won't save the SABC, measurement and innovation will

Oresti Patricios, Issued by Ornico 6 Aug 2021

Research

Warc details Advertising Trends report 2021/2022

13 Jul 2021

5 ways SMEs and startups can optimise their advertising budget

Advertising

5 ways SMEs and startups can optimise their advertising budget

Jon Berkowitz & Elan Band 7 May 2021

#Newsmaker: Khangelani Dziba to head up Rapt Creative's new PR and influencer marketing division

PR & Communications

#Newsmaker: Khangelani Dziba to head up Rapt Creative's new PR and influencer marketing division

Jessica Tennant 23 Apr 2021

#BizTrends2021: A look at the advertising industry in 2021

Trends

#BizTrends2021: A look at the advertising industry in 2021

Paul Jackson 21 Jan 2021

Why real-time, always-on consumer data is a necessity

Research

Why real-time, always-on consumer data is a necessity

Jenni Pennacchini, Issued by KLA 25 Nov 2020

7 "secrets" marketers should know about YouTube in SA

Marketing

7 "secrets" marketers should know about YouTube in SA

Zanele Hlatshwayo & Ciarán Whitaker 23 Nov 2020

Location, location, location

Digital

Location, location, location

Andre van Niekerk, Issued by Vicinity Media 7 Jan 2021

Measuring marketing and advertising spend trends in South Africa during the pandemic

Research

Measuring marketing and advertising spend trends in South Africa during the pandemic

Issued by Ornico 8 Sep 2020

Early investors in 4IR startups reap rewards

Funding

Early investors in 4IR startups reap rewards

7 Sep 2020

Influence marketing - Ogilvy SA enters the fray

Marketing

Influence marketing - Ogilvy SA enters the fray

Issued by Ogilvy South Africa 20 Aug 2020

Insurance industry sees increase in advertising with new commercials

Advertising

Insurance industry sees increase in advertising with new commercials

Issued by Ornico 12 Aug 2020