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News

Francois Viviers is group head of marketing and communications. Source: Supplied.
Marketing & Media
Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!
Marketing & Media
Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites
Marketing & Media
#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media
Marketing & Media
TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

27 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI
Retail
Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Exah and Lucky Beard team up to offer data-driven marketing solutions
ICT
Exah and Lucky Beard team up to offer data-driven marketing solutions

19 Oct 2023

Balancing AI and authenticity: The industry's tightrope walk
Marketing & Media
Balancing AI and authenticity: The industry's tightrope walk

Issued by Promise 14 Sep 2023

Delivering performance-based marketing
Marketing & Media
Delivering performance-based marketing

Issued by Ebony+Ivory 18 Aug 2023

Source:
Marketing & Media
Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere
Marketing & Media
Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

Big growth in South African companies advertising on Daily Investor
Marketing & Media
Big growth in South African companies advertising on Daily Investor

Issued by Broad Media 9 May 2023

Best Q1 ever - record start to 2023 for BusinessTech
Marketing & Media
Best Q1 ever - record start to 2023 for BusinessTech

Issued by Broad Media 3 May 2023

Image supplied: Avatar Agency CEO Mzamo Xala
Marketing & Media
Mzamo Xala on the ever-changing advertising industry

Emily Stander 12 Dec 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023
Marketing & Media
Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

8 key insights into marketing needs in EMEA
Marketing & Media
8 key insights into marketing needs in EMEA

21 Jul 2022

Source:
Marketing & Media
Has the advertising industry lost its way?

Mpume Ngobese 21 Jun 2022

PMG in Africa: Evolving OOH in a time of growth
Marketing & Media
PMG in Africa: Evolving OOH in a time of growth

Jacques du Preez, Issued by Provantage 20 Apr 2022

Image supplied: Chris Botha and Zibusiso Mkhwanazi
Marketing & Media
Park Advertising and M&N partner to create Black-owned media agency

7 Feb 2022

No African brands in Brand Finance Global 500 2022 Report
Marketing & Media
No African brands in Brand Finance Global 500 2022 Report

26 Jan 2022

Source:
Marketing & Media
Research reveals what will reap benefits from decline of third-party cookies

22 Nov 2021

Newspapers ABC Q2 2021: Green shoots for newspapers
Marketing & Media
Newspapers ABC Q2 2021: Green shoots for newspapers

Danette Breitenbach 12 Aug 2021

Pay-tv cap won't save the SABC, measurement and innovation will
Marketing & Media
Pay-tv cap won't save the SABC, measurement and innovation will

Oresti Patricios, Issued by Ornico 6 Aug 2021

Source:
Marketing & Media
Warc details Advertising Trends report 2021/2022

13 Jul 2021

5 ways SMEs and startups can optimise their advertising budget
Marketing & Media
5 ways SMEs and startups can optimise their advertising budget

Jon Berkowitz & Elan Band 7 May 2021

#Newsmaker: Khangelani Dziba to head up Rapt Creative's new PR and influencer marketing division
Marketing & Media
#Newsmaker: Khangelani Dziba to head up Rapt Creative's new PR and influencer marketing division

Jessica Tennant 23 Apr 2021

#BizTrends2021: A look at the advertising industry in 2021
Marketing & Media
#BizTrends2021: A look at the advertising industry in 2021

Paul Jackson 21 Jan 2021

Why real-time, always-on consumer data is a necessity
Marketing & Media
Why real-time, always-on consumer data is a necessity

Jenni Pennacchini, Issued by KLA 25 Nov 2020

7 "secrets" marketers should know about YouTube in SA
Marketing & Media
7 "secrets" marketers should know about YouTube in SA

Zanele Hlatshwayo & Ciarán Whitaker 23 Nov 2020

Location, location, location
Marketing & Media
Location, location, location

Andre van Niekerk, Issued by Vicinity Media 7 Jan 2021

Measuring marketing and advertising spend trends in South Africa during the pandemic
Marketing & Media
Measuring marketing and advertising spend trends in South Africa during the pandemic

Issued by Ornico 8 Sep 2020

Early investors in 4IR startups reap rewards
Entrepreneurship
Early investors in 4IR startups reap rewards

7 Sep 2020

Influence marketing - Ogilvy SA enters the fray
Marketing & Media
Influence marketing - Ogilvy SA enters the fray

Issued by Ogilvy South Africa 20 Aug 2020

Insurance industry sees increase in advertising with new commercials
Marketing & Media
Insurance industry sees increase in advertising with new commercials

Issued by Ornico 12 Aug 2020

The evolution of the billboard - a look at the growth of digital billboards in South Africa
Marketing & Media
The evolution of the billboard - a look at the growth of digital billboards in South Africa

Jacques du Preez, Issued by Provantage 3 Jul 2020

Photo by Will Francis on .
Marketing & Media
How to use social media to your business' advantage during a worldwide crisis

Kriya Gangiah 8 Jun 2020

The future of media is connection, the future of connection is virtual
Marketing & Media
The future of media is connection, the future of connection is virtual

Clare Trafankowska, Issued by Dentsu 13 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
Marketing & Media
PwC, IAB release latest Internet Advertising Revenue Report

Jessica Tennant 28 Apr 2020

Image credit: Jo Szczepanska on .
Marketing & Media
Back to basics: brand-safe communication strategies for Covid-19 and beyond

Gayle Edmunds 15 Apr 2020

Image credit:
Marketing & Media
Advertisers should take advantage of a captured audience but show solidarity with the world

Strini Naicker 9 Apr 2020

How brands should prepare for life after #Covid-19
Marketing & Media
How brands should prepare for life after #Covid-19

Issued by MegaVision Media 8 Apr 2020

11-step battle plan for business owners, leaders during lockdown
HR & Management
11-step battle plan for business owners, leaders during lockdown

Trevor Clark 1 Apr 2020

Why Africa needs more successful content businesses
Entrepreneurship
Why Africa needs more successful content businesses

Roy Morrison 11 Mar 2020

Mahlatse Mahlase delivering her speech at the Sanef Black Wednesday Dinner. Image credit: Sanef.
Marketing & Media
#BlackWednesday: Sanef chair Mahlatse Mahlase calls on journos to continue to fight for media freedom

21 Oct 2019

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands
Marketing & Media
Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

Issued by Kantar 5 Sep 2019

Media Inflation Watch 2018 Jan-Dec results released
Marketing & Media
Media Inflation Watch 2018 Jan-Dec results released

30 Apr 2019

Assessing marketing for business relevance
Marketing & Media
Assessing marketing for business relevance

Jonathan Houston, Issued by HKLM 12 Feb 2019

Gartner's CMO Spend Survey 2018/19: Key insights revealed
Marketing & Media
Gartner's CMO Spend Survey 2018/19: Key insights revealed

13 Nov 2018

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