Marketing | Bizcommunity

Marketing | Bizcommunity

News

Daniël Malherbe: Why smart marketers ask “So what?”

Marketing

Daniël Malherbe: Why smart marketers ask “So what?”

Issued by Lumico 7 hours

Cape Town Tourism drives levy expansion pilot with TOMSA to boost destination marketing

Marketing

Cape Town Tourism drives levy expansion pilot with TOMSA to boost destination marketing

Issued by Cape Town Tourism 8 hours

From ownership to access: Why SMEs are rethinking company vehicles in 2026

Commercial & Industrial

From ownership to access: Why SMEs are rethinking company vehicles in 2026

Issued by Pace Car Rental 10 hours

Marketing mix modelling is shifting from experimental to essential in SA

Marketing

Marketing mix modelling is shifting from experimental to essential in SA

Issued by Incubeta 13 hours

A screenshot of the ad.

Advertising

Could an alcohol ad encourage children to climb into washing machines?

Karabo Ledwaba 14 hours

DOOH once again proves itself highly effective at driving real-world action

OOH

DOOH once again proves itself highly effective at driving real-world action

Ruchelle Mouton, Issued by Tractor Outdoor 15 hours

Michel van Rijmenant, Chimera Creative, CEO and creative director says the question facing creative agencies today isn’t whether technology will change our industry but whether creativity will remain central to shaping what comes next (Image supplied)

Advertising

#BizTrends2026 | Chimera Creative’s Michel van Rijmenant: A new renaissance of creativity

Michel van Rijmenant 14 hours

Seasoned communications professionals Melissa Attree (left) and Keri-Ann Stanton (right) have launched a new type of agency that doesn’t follow the rules, it makes them (Image Lesley Svenson @Bizcommunity)

PR & Communications

A new agency open from Thursday to Monday, with a twist

19 hours

Source: maabsnco0 via

Commodities & Fairtrade

January sees fifth consecutive drop in food prices, FAO reports

1 day

Why South Africa’s top companies advertise on BusinessTech

Online Media

Why South Africa’s top companies advertise on BusinessTech

Issued by Broad Media 1 day

The report is available for download.

PR & Communications

PR just got harder — Alignment is the key, says Meltwater

Karabo Ledwaba 1 day

The NFL Super Bowl’s marketing masterstroke

Marketing

The NFL Super Bowl’s marketing masterstroke

Musa Kalenga, Issued by Brave Group 1 day

Source: Bob Adams via

Aviation

Harith to acquire FlySafair as airline maintains operations

1 day

Clockwork shortlisted 8 times across 5 brands at the Sabre Awards Africa 2026

Marketing

Clockwork shortlisted 8 times across 5 brands at the Sabre Awards Africa 2026

Issued by Clockwork 1 day

TV5MONDE – a world of content for travellers and culture lovers

Hospitality

TV5MONDE – a world of content for travellers and culture lovers

Issued by TV5MONDE 1 day

Jarryd Terblanche is a conceptual copywriter at Special Effects Media looks at how narrative voice will cut through digital marketing’s content saturation in 2026 (Image supplied)

Digital

#BizTrends2026 | Special Effects Media’s Jarryd Terblanche: Narrative voice is becoming the differentiator

Jarryd Terblanche 1 day

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

1 day

The top young creatives who won the chance to represent Kenya globally at Cannes Lions 2026 (Image supplied)

Cannes Lions

#CannesLions2026 Young Kenyan creatives set for Young Lions competition

1 day

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

Retail Marketing

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

2 days

Intentional media integrated at a local level is SA media’s gamechanger

Media

Intentional media integrated at a local level is SA media’s gamechanger

Issued by Caxton Media 2 days

From farm gates to great escapes: The rise of agritourism in South Africa

Agriculture

From farm gates to great escapes: The rise of agritourism in South Africa

Desry Lesele 2 days

Checkers reclaims the top spot in the Q4 2025 Quarterly Buzz Rankings

Research

Checkers reclaims the top spot in the Q4 2025 Quarterly Buzz Rankings

Issued by KLA 2 days

#BizTrends2026 | M&C Saatchi Abel’s Johannes (Jojo) Keiper: Why creativity can’t be reasonable anymore

Advertising

#BizTrends2026 | M&C Saatchi Abel’s Johannes (Jojo) Keiper: Why creativity can’t be reasonable anymore

Johannes Keiper 2 days

Effie Awards SA issues call for judges for 2026 programme

Advertising

Effie Awards SA issues call for judges for 2026 programme

Issued by Association for Communication and Advertising 2 days

Converge Africa 2026 confirms latest headline sponsors

Digital

Converge Africa 2026 confirms latest headline sponsors

Issued by Converge Africa 2 days

Woodlands Dairy's First Choice expands high-protein beverage range

FMCG

Woodlands Dairy's First Choice expands high-protein beverage range

2 days

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 2 days

#BizTrends2026 | Quantum Studios' Dr. Chris Roets: Memory-led marketing trends that will shape the year

Marketing

#BizTrends2026 | Quantum Studios' Dr. Chris Roets: Memory-led marketing trends that will shape the year

Chris Roets 2 days

Advertising

Avatar appoints MD, promotes from within

2 days

New report highlights visibility gap among African SMEs

Research Reports

New report highlights visibility gap among African SMEs

3 days

Doechii stars in the campaign. Source: Supplied.

Advertising

Levi's new campaign brings the back to the front

3 days

F45's Karen Loader explains how functional fitness, strength, pilates and recovery are reshaping sports marketing (Image supplied)

Marketing

#BizTrends2026 | F45's Karen Loader: 3 pillars reshaping sports marketing

Karen Loader 3 days

Effie 2026 call for entries announced

Advertising

Effie 2026 call for entries announced

Issued by Association for Communication and Advertising 3 days

South Africa Wine urges faster implementation to boost sector growth

Viticulture & Oenology

South Africa Wine urges faster implementation to boost sector growth

3 days

Advertising

#Superbowl2026: Serena Williams, DJ Khaled back GLP-1 ads

Karabo Ledwaba 3 days

Source: Supplied.

Trends

#BizTrends2026 | Hyprop's Wayne Abegglen: Digital fatigue driving demand for new retail experiences

Wayne Abegglen 6 Feb 2026

TakealotNow expands to Durban

E-commerce

TakealotNow expands to Durban

6 Feb 2026

How are leading brands harnessing trust and AI to drive growth, create value, and deliver meaningful impact? (Image source: © 123rf )

Branding

5 lessons: How leading brands are harnessing trust and AI

6 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

South Africa needs a new CMO for tourism

Marketing

South Africa needs a new CMO for tourism

Karabo Ledwaba 5 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

Advertising

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

South African farmers must embrace technology to remain competitive

Agri Tech

South African farmers must embrace technology to remain competitive

Dawie Maree 5 Feb 2026

Bata Industrials announces participation at Investing in African Mining Indaba 2026

Mining

Bata Industrials announces participation at Investing in African Mining Indaba 2026

Issued by Bata 5 Feb 2026

Mediclinic’s Dr Jess Morris on why AI is not a reliable source of health info

Medtech

Mediclinic’s Dr Jess Morris on why AI is not a reliable source of health info

5 Feb 2026

When tech meets trust: The new era of community radio

Radio & Audio

When tech meets trust: The new era of community radio

Issued by Motherland OMNi 5 Feb 2026

PR & Communications

Why keeping quiet about the family feud gave Brand Beckham a commercial boost

Ashleigh Logan-McFarlane 5 Feb 2026

It’s a love thing: HostAfrica keeps .co.za domains at R49 for Mzansi entrepreneurs this February

Internet

It’s a love thing: HostAfrica keeps .co.za domains at R49 for Mzansi entrepreneurs this February

Issued by HOSTAFRICA 4 Feb 2026

European tourists set new record for South African arrivals in 2025

Tourism

European tourists set new record for South African arrivals in 2025

4 Feb 2026