Modern marketing | Bizcommunity

Modern marketing | Bizcommunity

News

How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 1 day

Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Artificial Intelligence

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 25 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

Advertising

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Marketing

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Issued by Dentsu 4 Jun 2025

Pick n Pay and Gorilla win big at the 2025 MMA Smarties Awards

Advertising

Pick n Pay and Gorilla win big at the 2025 MMA Smarties Awards

Jordan Wallace, Issued by Gorilla 14 May 2025

VML South Africa named Agency of the Year at 2025 Smarties Awards

Marketing & Media

VML South Africa named Agency of the Year at 2025 Smarties Awards

Issued by VML 13 May 2025

Sauce Advertising wins Gold at the Smarties Awards

Marketing

Sauce Advertising wins Gold at the Smarties Awards

Issued by Sauce Advertising 12 May 2025

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Marketing

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Issued by Cadek Media 7 May 2025

Existing shareholders (left) Musa Kalenga, group CEO, and chairperson (right) Andile Khumalo have acquired the Brave Group’s founding shareholders' shares, transitioning the agency’s to a 100% Black-owned business(Image supplied)

Advertising

The Brave Group transitions to 100% Black-owned business

30 Apr 2025

CRM, CX, UX

Digital footprints not as reliable as believed, warns new marketing study

Karabo Ledwaba 3 Apr 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Struggling with data, budgets, and effectiveness? Discover Merkury

Events & Conferencing

Struggling with data, budgets, and effectiveness? Discover Merkury

Issued by Dentsu 11 Mar 2025

Branding

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

PR & Communications

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

Issued by Penquin 17 Dec 2024

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied)

Exhibitions

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

30 Sep 2024

IMC Conference

#BehindtheIMC: Glenn Gillis on gaming and marketing

12 Sep 2024

Marketing

MMA Smarties BII names Nando’s SA top advertiser, Checkers top brand for Africa and EMEA

28 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Marketing

South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Advertising

From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Sbu Sitole takes us through Day two of Cannes Lions. Source: The Odd Number.

Cannes Lions

#Cannes2024: Creative Circle at Cannes - a glimpse into the future

Sbu Sitole 19 Jun 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)

IAB Bookmarks Awards

Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Bos Ice Tea, Monkeybiz partner to spread the African spirit through design

Design & Manufacturing

Bos Ice Tea, Monkeybiz partner to spread the African spirit through design

13 Jun 2024

Introducing Influencer Marketing as a new entry category for Assegai Awards 2024

Marketing

Introducing Influencer Marketing as a new entry category for Assegai Awards 2024

Issued by DMASA 13 Jun 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Marketing

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

The power of place in modern marketing

Marketing

The power of place in modern marketing

Christen Werth & Paul Stemmet, Issued by Dentsu 23 May 2024

Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards

Advertising

Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards

Issued by Ogilvy South Africa 17 May 2024

Retail Marketing

Pep earns top honours as Brand of the Year at MMA South Africa Smarties Awards

Issued by Pepkor Holdings 22 Apr 2024

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Marketing

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Issued by Ninety9cents 18 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Marketing

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Issued by Dentsu 18 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Marketing

Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies

Issued by Penquin 4 Dec 2023

Four made the final list. Source: Supplied.

Marketing

Marketing Achievement Awards release finalists for Marketer of the Year

19 Mar 2024

Ogilvy Health leverages the power of data to launch South Africa’s first patient-led cancer registry

Oncology

Ogilvy Health leverages the power of data to launch South Africa’s first patient-led cancer registry

Issued by Ogilvy South Africa 26 Feb 2024

Source: Supplied. Ogilvy Health world team.

Oncology

Ogilvy Health champions South Africa's first patient-led cancer registry

26 Feb 2024

HKLM Branding x aaa School of Advertising: A graduate’s success story

Education

HKLM Branding x aaa School of Advertising: A graduate’s success story

Issued by AAA School of Advertising 12 Feb 2024

Source: WPP WPP has announced the merger of Wunderman Thompson and VMLY&r to VML. (L to r:) Jon Cook, VML global CEO and Mel Edwards ,VML global president

Advertising

Wunderman Thompson and VMLY&R unite to create the world's largest creative company

18 Oct 2023

Marketing

Elevate your brand with contextually relevant content marketing on ayoba

Issued by Ayoba 11 Oct 2023

Maximise ROI with performance marketing

Marketing

Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

(Image: Danette Bretienbach). Winners of the Most Awards

Media

#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

Marketing

Africa's marketing expo takes place this week

12 Sep 2023

Source: © 123rf Impact South Africa Conference, presented by the MMA SA, takes place tomorrow

Marketing

CMO role integral to the needs of today's business

6 Sep 2023

Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape

CRM, CX, UX

Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape

Issued by Rogerwilco 6 Sep 2023