Sports fans | Bizcommunity

Sports fans | Bizcommunity

News

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

Advertising

#BehindtheCampaign | Guinness Extra: Inspired by fans

5 hours

ESPN brings Super Bowl LX live to Africa

TV

ESPN brings Super Bowl LX live to Africa

Issued by The Walt Disney Company Africa 3 Feb 2026

ESPN Africa serves a festive feast of live sport this Christmas

TV

ESPN Africa serves a festive feast of live sport this Christmas

Issued by The Walt Disney Company Africa 22 Dec 2025

ESPN Africa secures exclusive Fiba broadcast rights across sub-Saharan Africa

TV

ESPN Africa secures exclusive Fiba broadcast rights across sub-Saharan Africa

Issued by The Walt Disney Company Africa 1 Dec 2025

Image credit: on Pexels

Mental health

How sports betting puts South Africans’ mental health on the line

11 Nov 2025

Megaview and DNA Networks' partnership set transform African sporting venues

Sport

Megaview and DNA Networks' partnership set transform African sporting venues

5 Nov 2025

Katie Andrews, Business Unit Director, Irvine Partners

Tourism

Tourism in flux: Why economics, policy and storytelling will decide who wins

Katie Andrews 21 Oct 2025

KickOff's print revival scores big

Magazines

KickOff's print revival scores big

30 Sep 2025

Disney+ to add live ESPN linear channels in South Africa from 2 October

TV

Disney+ to add live ESPN linear channels in South Africa from 2 October

Issued by The Walt Disney Company Africa 23 Sep 2025

History in the making: What does it mean for women’s rugby in South Africa?

Sponsorship

History in the making: What does it mean for women’s rugby in South Africa?

Issued by Mscsports 17 Sep 2025

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Branding

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Uyanda Manana, Issued by Levergy 3 Sep 2025

ESPN Africa secures rights to Roshn Saudi League

TV

ESPN Africa secures rights to Roshn Saudi League

Issued by The Walt Disney Company Africa 19 Aug 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

Source: Supplied.

Healthcare

The future of medicine and wellness unveiled at WHX Cape Town

21 May 2025

Thrive by WHX to debut at World Health Expo Cape Town

Wellness

Thrive by WHX to debut at World Health Expo Cape Town

12 May 2025

The most-watched series on M-Net in 2024 was Chasing the Sun 2 – A Story for South Africa, surpassing international hit series in its category, such as White Lies, The Day of the Jackal, Penguin and FBI (Image supplied)

TV

Chasing The Sun 2 – A Story for South Africa: M-Net's 2024's most watched series

9 Apr 2025

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

Star power and celebrity endorsements fuel South Africa’s sports and energy drinks boom

FMCG

Star power and celebrity endorsements fuel South Africa’s sports and energy drinks boom

Issued by Insight Survey 27 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Sponsorship

Premium sports events make brands work harder for fans attention

26 Jul 2024

Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports

Advertising

#Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris

25 Jul 2024

TV

ESPN Africa hosts brand immersion to showcase upcoming programming lineup

Issued by The Walt Disney Company Africa 3 Jul 2024

Samsung South Africa’s latest screen line-up unboxed, bringing a new era of Samsung AI TV

Hardware

Samsung South Africa’s latest screen line-up unboxed, bringing a new era of Samsung AI TV

Issued by Samsung South Africa 24 Jun 2024

#OrchidsandOnions: Castle Lager gets surprise ROI on sponsoring Bafana Bafana

#OrchidsandOnions

#OrchidsandOnions: Castle Lager gets surprise ROI on sponsoring Bafana Bafana

Brendan Seery 5 Feb 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Marketing

5 marketing lessons from the Taylor Swift and Travis Kelce romance

Angeline Close Scheinbaum 20 Nov 2023

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels

TV

#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

Source: Supplied. John Jack, chief executive officer of Galetti Corporate Real Estate.

Property

Balcony collapse in Cape Town's CBD - Who is at fault?

7 Nov 2023

Nielsen Sports SA dives into women's sport in Africa

Sport

Nielsen Sports SA dives into women's sport in Africa

6 Oct 2023

Hot 102.7FM responds to audience feedback and launches new sports show

Radio & Audio

Hot 102.7FM responds to audience feedback and launches new sports show

Issued by HOT 102.7FM 13 Jul 2023

Marketing

Red Bull's F1 dominance showcases the extreme power of sports marketing

Robin Ireland 10 Jul 2023

Source © Sports Industry Awards Sport in South Africa remains “serious business says the Nielsen Sports South Africa’s 2022 SA Sports Landscape report

Sponsorship

The serious business of sport in South Africa

1 Jun 2023

Cape Town Cycle Tour a great earning opportunity for Airbnb hosts

Events

Cape Town Cycle Tour a great earning opportunity for Airbnb hosts

Issued by Irvine Partners 3 Mar 2023

Biz Most Read Award winners January 2023

Media

Biz Most Read Award winners January 2023

Issued by Bizcommunity.com 1 Feb 2023

It's a win for sports fans as Robert Marawa joins Primedia's 947

Radio & Audio

It's a win for sports fans as Robert Marawa joins Primedia's 947

Issued by Primedia Broadcasting 30 Jan 2023

Festive feast of live sport lined up for Christmas Day on ESPN

TV

Festive feast of live sport lined up for Christmas Day on ESPN

Issued by The Walt Disney Company Africa 20 Dec 2022

Marketing

World Cup 2022: Qatar is accused of 'sportswashing' but do the fans really care?

Argyro Elisavet Manoli 21 Nov 2022

Get in the game: A World Cup digital first

Digital

Get in the game: A World Cup digital first

21 Oct 2022

Source: © Md Mahdi The Fifa World Cup this year will attract an estimated five billion viewers

Marketing

Football influencer superstars: Increasing brands' reach of the Fifa World Cup

13 Oct 2022

#Loeries22: The rise of the metaverse and the question of ethics

Loeries Creative Week

#Loeries22: The rise of the metaverse and the question of ethics

Karabo Ledwaba 5 Oct 2022

ESPN Africa and Koodoo.co.za sign boxing sponsorship

TV

ESPN Africa and Koodoo.co.za sign boxing sponsorship

Issued by The Walt Disney Company Africa 20 Sep 2022

ESPN Africa and Play.co.za sign multi-event sponsorship

TV

ESPN Africa and Play.co.za sign multi-event sponsorship

Issued by The Walt Disney Company Africa 13 Sep 2022

#OrchidsandOnions: The solution with sports branding

#OrchidsandOnions

#OrchidsandOnions: The solution with sports branding

Brendan Seery 8 Aug 2022

Kaya 959's Thomas and Skhumba launch The Kitchen with celeb chefs, foodies and Gauteng's biggest stars

Radio & Audio

Kaya 959's Thomas and Skhumba launch The Kitchen with celeb chefs, foodies and Gauteng's biggest stars

Issued by Kaya 959 29 Mar 2022

Financial Services

deVere launches NFT platform to provide access to decade's emerging new asset class

18 Mar 2022

ESPN's Built To Play launches first project in Africa

NGO, NPO & Social Enterprise

ESPN's Built To Play launches first project in Africa

Issued by The Walt Disney Company Africa 15 Mar 2022