The company issued a public apology on Monday for billboards featuring the message "You know full well a vow of celibacy is not the answer.” The app had undergone a brand redesign in April, aiming to reignite user interest, which had been declining.
Bumble which has marketed itself as a female-centred dating app, where women make the first move faced backlash from women who felt the tone of the ad was misogynistic.
Bumble is mad women aren't dating anymore pic.twitter.com/ELWE95oUb6
— meh (@itstuff48) May 11, 2024
In response, Bumble said they would be removing the ads from the public domain and making a donation to domestic violence initiatives. The company said it will also offer the billboard space to the same organisations to put up ads of their choice.
