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    Episode 21 of 21: The interconnectedness of the 3 rules

    Following our written thought piece on the New Rules for Good Business (published in Brands & Branding in 2021) we have developed a video series to unpack each of the ideas: Embracing Chaos, Being Playful and Showing Care.

    eatbigfish
    We're obsessed with challenger brands. They shake things up. They change the rules. They get famous. And they do it with passion and smarts, not big budgets or easy answers.
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