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"WE" stands for Women in Effectiveness, a collective of pioneering female leaders committed to driving gender-positive, high-impact campaigns that break barriers and push boundaries.
Led by top female creative and strategic minds from around the world, AME WE Champion aims to recognise outstanding pro-women creative and highlight gender-positive advertising and women-led marketing efforts that create measurable impact.
As part of this initiative, AME is introducing a prestigious new award, the AME WE Champion Award, which will be presented to the top-scoring campaign that empowers women and challenges stereotypes. The WE Champion panel of industry innovators will thoughtfully evaluate the 2025 AME shortlisted entries that demonstrate gender equality, women’s empowerment, or positive representation, ultimately selecting the campaign that best exemplifies the power of effective advertising to drive meaningful change.
The inaugural group of AME WE Champions includes women leaders from six continents, representing agencies and brands that shape the global marketing landscape.
“This initiative is about more than just recognition, it’s about creating a movement that ensures women’s voices and leadership are at the forefront of advertising effectiveness,” said Gayle Seminara Mandel, VP, executive director at New York Festivals AME Awards. “I am thrilled about the participation of this extraordinary group of global women leaders, together we are setting a new standard for championing creativity, inclusivity, and measurable impact.”
The AME WE Champion initiative aligns with the AME Awards' longstanding commitment to celebrating innovative, effective advertising that delivers results.
For more information about the AME WE Champion initiative, visit here