OFM celebrates 40 years of helping brands connect where it matters

For national and regional advertisers alike, the challenge has never been a lack of media options, it’s been finding platforms that genuinely connect with people in meaningful, everyday moments. OFM exists to solve that problem.

Since first going on air in 1986, OFM has grown into a multi-platform media partner that understands Central South Africa deeply, its people, its rhythms, and its buying behaviour. While media landscapes have shifted from FM to streaming, social and digital, OFM has continued to evolve so that advertisers can reach audiences in ways that are relevant, trusted and effective.

“At the heart of OFM’s success is the relationship we’ve built between brands and listeners over four decades,” says Nick Efstathiou, CEO of Central Media Group. “Our advertisers succeed because they are heard in environments where attention is high and trust already exists. That’s the real value OFM brings.”

For advertisers, OFM offers more than airtime. It offers a proven pathway to reach customers who are loyal, engaged and economically active, at a time when competition for attention in larger metros has never been more intense.

Anchen Lintvelt, OFM’s Sales and Marketing Manager, explains: “This milestone year is really about our partners. Over the years, advertisers have trusted OFM to help them grow their businesses, tell their stories and show up authentically in the lives of Central South Africans. We’re incredibly proud of the role we’ve played in those success stories and excited about what comes next.”

OFM’s programming, on-air talent and digital platforms continue to provide brands with consistency, frequency and credibility, key ingredients for driving recall and action. From agriculture and retail to banking, automotive and FMCG, OFM has helped thousands of businesses reach customers at the point where decisions are made.

“Remaining relevant for 40 years doesn’t happen by accident,” adds Tim Thabethe, Programme Manager at OFM. “It comes from listening closely to audiences and adapting constantly so that both listeners and advertisers feel understood. That’s been our focus since day one.”

As OFM celebrates this milestone, advertisers can expect a year filled with innovative activations, exclusive opportunities and new ways to engage with audiences across Central South Africa. Looking ahead, OFM remains committed to being a reliable guide for brands navigating an increasingly complex media environment, helping them reach the right people, in the right moments, with confidence.

Let United Stations be your guide to connecting with Central South Africa.

For more information, contact candy@unitedstations.co.za