Digital Account Manager

Job description

Social Media Account Manager - Red Bull South Africa 


About the Role
Reach Digital is seeking a creative and agile Account Manager to manage Red Bull South Africa’s social media presence. This role is ideal for someone who thrives in a fast-paced environment, loves spotting trends, and can deliver engaging content that resonates with South African audiences. You’ll be responsible for planning, executing, and reporting on social media activities while ensuring the brand remains culturally relevant and connected.

Key Responsibilities

• Tactical community management and engagement across all social platforms
• Daily posting and scheduling of content
• Social calendar planning using Media Planet
• Ideation of content formats and participation in brainstorming sessions
• Reporting on events, projects, and marketing & sales activities
• On-the-ground coverage of Red Bull events
• Providing feedback on content and assisting with programming plans (occasionally)

What we’re looking for

• Agility: Able to work weekends or outside office hours when needed
• Creativity and innovation: Bring fresh ideas and bold concepts to the table
• Flexibility: Willing to travel and work overtime when required
• Strong planning and organisation: Manage multiple projects simultaneously
• Adaptability: Thrive in a fast-paced environment with tight deadlines
• Calm under pressure: Maintain composure during high-energy events
• Cultural awareness: Knowledge of local vernac, South African slang, and trends
• Community Engagement: Strong skills in managing and growing online communities
• Collaboration: Work well in a team and contribute effectively
• Trend spotting: Stay ahead of emerging trends and cultural moments

Additional details

• Interviews will commence in January 2026
• Ideal start date: 1 February 2026
• To apply: Send your CV and cover letter to az.oc.latigidhcaer@redroforetsam

Why join us?

• Work with one of the world’s most iconic brands
• Be part of a creative, collaborative team that values innovation
• Opportunities for growth and development in digital marketing

Ready to take the lead on Red Bull’s social media presence? Apply now and energise your career with Reach Digital!

Skills required

• Proven experience in social media management across multiple platforms (Instagram, TikTok, Facebook, X, etc.)
• Strong community management and engagement skills
• Ability to plan and manage social calendars 
• Creative content ideation and trend spotting
• Excellent copywriting skills with knowledge of South African slang and vernac
• Familiarity with social media tools (Meta Business Suite, TikTok Business, scheduling platforms)
• Understanding of social media algorithms and best practices
• Strong reporting and analytics skills for events and campaigns
• Ability to work weekends, outside office hours, and travel when required
• Highly organised with strong planning and multitasking abilities
• Adaptable and calm under pressure in fast-paced environments
• Collaborative team player with excellent communication skills
• Innovative thinker who thrives on creativity and cultural relevance

Posted on 19 Dec 14:45, Closing date 16 Jan