Social Media Manager

Company Description

Rainmaker Marketing is a leading South African marketing agency, known for its strategic expertise and innovative approach. With a dynamic and driven team, we craft high-impact marketing strategies for the property and hospitality industries.

Our strength lies in understanding market positioning, identifying key audience segments, and creating campaigns that build awareness, shift perceptions, and generate measurable leads. We pride ourselves on delivering creative, results-driven marketing solutions that resonate with targeted audiences across digital platforms.

Role Description

This is a full-time remote role for a Social Media Manager based in Cape Town, working closely with our head office team in KwaZulu-Natal.

This is not a behind-the-screen-only role. We are looking for someone confident, proactive, and highly capable in client-facing environments.

The Social Media Manager will:

• Develop and execute strategic social media plans across multiple property and hospitality clients.
• Be present on-site at our Cape Town developments regularly to capture real-time, high-quality content.
• Represent Rainmaker Marketing professionally and confidently when engaging with clients.
• Plan, create, and oversee engaging content across platforms.
• Optimise performance through analytics and strategic insights.

This role requires someone who thrives both creatively and strategically — equally comfortable in front of clients and behind the camera.

Key Responsibilities

• Develop and execute platform-specific social media strategies (Instagram, Facebook, LinkedIn, TikTok where relevant).
• Confidently manage client communication, attend site visits, and represent the brand professionally.
• Be on-site regularly at Cape Town developments to capture content.
• Create compelling photo and video content with a strong eye for composition, lighting, and storytelling.
• Conceptualise and produce reels, walkthroughs, lifestyle content, and development updates.
• Write engaging, on-brand captions aligned with campaign objectives.
• Monitor trends and implement relevant, innovative content ideas.
• Track performance metrics and provide strategic optimisation recommendations.
• Work closely with designers, videographers, and account managers to ensure aligned messaging.
• Support paid social campaigns in collaboration with the digital team.

Qualifications & Experience

• Proven experience in Social Media Marketing and Social Media Optimisation (SMO).
• Strong client-facing communication skills and professional presentation.
• Confident and comfortable working directly with property developers and stakeholders.
• Excellent content creation ability, with a strong eye for videography and photography.
• Experience creating short-form video content (Reels, TikTok, Stories).
• Strong copywriting skills with the ability to adapt tone across brands.
• Ability to analyse performance insights and optimise accordingly.
• Knowledge of the property and hospitality industries is advantageous.
• Strong organisational skills and ability to manage multiple projects.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 2–4+ years’ experience in a similar role (agency experience advantageous).

Posted on 18 Feb 15:13, Closing date 19 Apr