Marketing Analyst

Job description

Marketing analyst

Are you passionate about data, analytics, and turning complex marketing performance insights into clear, actionable recommendations? Join a purpose-driven Australian pet insurance company and help us optimise, measure, and elevate our digital performance across channels.

We are launching a new pet insurance brand in Australia, and looking for a Marketing Analyst, based in South Africa, to take ownership of marketing analytics, tracking, and integrated reporting across our digital ecosystem.

About the role

As our marketing analyst, you will be the backbone of marketing measurement and insight generation. You will build and maintain our tracking infrastructure (GA4, GTM, UTM frameworks), manage our marketing measurement framework and tagging dictionary, and create performance dashboards that bring together data from multiple channels and platforms (Power BI, GA4, Qlik Sense).

You’ll work closely with the digital marketing specialist, front-end developer, and external agencies to ensure data accuracy, diagnose performance drivers, optimise campaigns, and provide visibility across acquisition and conversion funnels. This role is ideal for someone who loves structure, detail, problem-solving, and helping a marketing team make better, faster, data-driven decisions.

Key responsibilities

Marketing analytics and measurement

• Own and optimise tagging and digital measurement across GA4, GTM, and UTM frameworks.
• Maintain the marketing measurement framework and GA4 tagging dictionary.
• Define and validate all campaign tracking requirements with the Digital Marketing Specialist.
• Build and maintain GA4 dashboards and custom reporting views.
• Develop detailed marketing performance dashboards in Power BI, integrating campaign, lead, conversion, and spend data.

Marketing reporting and performance monitoring

• Deliver daily, weekly, and monthly marketing performance dashboards and reports.
• Track results against KPIs, identify trends and variances, and highlight efficiency improvement opportunities.
• Build integrated marketing performance reports across channels and platforms.
• Collaborate with the business intelligence team to enhance Qlik Sense dashboards.
• Partner with the call centre team to understand lead quality and feed operational insights into marketing performance analysis.

Campaign performance analysis

• Analyse cross-channel campaign performance and diagnose what’s driving results.
• Evaluate CPL, CPS, conversion rates, cancellation rates, and ROI.
• Present clear, actionable insights and recommendations to guide media investment and channel strategy.

Competitor and market insights

• Monitor competitor digital activity and indicative media spend.
• Prepare quarterly competitor and market performance reviews to support planning and channel optimisation.

Customer experience and brand tracking

• Analyse NPS, customer feedback, brand tracking studies, and complaint data.
• Identify trends and insights to support improvements in messaging, brand positioning, and customer experience.

Industry knowledge and continuous improvement

• Stay up to date with advancements in analytics, attribution modelling, and measurement tools.
• Identify opportunities to improve forecasting, measurement accuracy, or analytical methodologies.

Essential skills and experience

• Bachelor’s degree in marketing, business, data analytics or similar.
• 3+ years’ experience in marketing analytics or performance reporting.
• Hands-on experience with GA4, GTM, and UTM frameworks.
• Strong experience building detailed dashboards in GA4 and Power BI.
• Advantageous: experience enhancing Qlik Sense dashboards with BI teams.
• Strong data interpretation, problem-solving, and analytical capability.
• Advanced Excel skills.
• Good understanding of digital marketing channels and tracking structures.
• Excellent communication and stakeholder engagement skills.

Bonus points for

• Experience in insurance, financial services, or regulated industries.
• Experience working with Australian companies or markets.
• A passion for pets or the pet care industry.
• Strong organisation and project-management skills.

Posted on 24 Mar 11:50, Closing date 22 Apr