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    Media Specialist (Strategist & Planner)

    Remuneration:R50000 - R60000 per month negotiable cost-to-company 
    Benefits:Medical Aid, Provident Fund, Group Risk benefits
    Location:Cape Town
    Remote work:Some remote work allowed
    Education level:Degree
    Job level:Mid/Senior
    Job policy:Employment Equity position
    Type:Permanent
    Company:Publicis Groupe Africa Pty Ltd

    Job description

    We are looking for a Cape Town-based Media Specialist who is not only a sharp strategist and planner but also deeply connected to the culture, communities, and rhythm of the Cape Town landscape. This is a key client-facing role for someone who can think digitally and through-the-line (TTL) — and bring a fresh, local lens to national and regional brand campaigns.

    You’ll be the go-to for turning brand objectives into actionable, measurable media strategies that cut through the noise — whether that’s in Khayelitsha, the Southern Suburbs, or along the Atlantic Seaboard.



    Key Responsibilities

    Strategy & Planning
    • Craft media strategies that are deeply rooted in local insights and audience behavior's, across all channels — digital, OOH, print, radio, TV, activations, and emerging formats.
    • Build TTL media plans that reflect the diverse Cape Town context while achieving broader brand goals.
    • Lead the integration of media, culture, and creativity to build memorable, effective campaigns.

    Digital Innovation & Media Leadership
    • Drive innovative thinking in digital media — from programmatic to influencers, geo-targeting, content partnerships, and AI-powered tools.
    • Recommend and test new digital formats and platform innovations relevant to both urban and township markets.
    • Interpret and translate data into smart, scalable media optimization's in partnership with the implementation team.

    Client Partnership
    • Be a trusted strategic partner to Cape Town-based and national clients.
    • Lead client engagements and build long-term, value-driven relationships.
    • Communicate complex ideas simply and powerfully — whether in a boardroom or over a flat white in the city bowl.

    Execution & Impact
    • Collaborate with media buyers, creatives, and analysts to ensure strategies are executed with excellence.
    • Measure, report, and optimize — ensuring clients see value and impact at every turn.
    • Continuously test, learn, and improve based on local performance insights.


    Skills & Experience
    • Experience in media strategy and planning — with a strong Cape Town network and track record.
    • Deep knowledge of the South African and Cape Town media landscape — from community radio to niche Instagram influencers.
    • Digital-native with experience in paid media (social, search, programmatic, display), audience segmentation, and media performance tools.
    • Able to plan across the full media ecosystem — TTL thinker with a sharp eye for integration.

    Personal Attributes
    • Cape Town local: you know the difference between Sea Point and Strandfontein, and how that affects media choices.
    • You’re inspired by local culture, and understand how to tap into hyper-relevant media moments and platforms.
    • You bring energy, creativity, and accountability into every room — with a proactive, can-do attitude.
    • Collaborative, curious, culturally aware, and passionate about making meaningful media work.

    Bonus Points
    • Experience on brands with strong regional/local footprints.
    • Fluency in isiXhosa or Afrikaans a plus.
    • Worked with Cape Town-based content creators or community media outlets.


    Posted on 09 Jun 15:40, Closing date 8 Aug

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    Publicis Groupe Africa Pty Ltd
    Publicis Groupe Africa is the continent’s leading marketing and communications network, delivering creative, data-driven, and tech-enabled solutions across Africa through a connected network of agencies.
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