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      Media Specialist (Strategist & Planner)

      Remuneration:R50000 - R60000 per month negotiable cost-to-company 
      Benefits:Medical Aid, Provident Fund, Group Risk benefits
      Location:Cape Town
      Remote work:Some remote work allowed
      Education level:Degree
      Job level:Mid/Senior
      Job policy:Employment Equity position
      Type:Permanent
      Company:Publicis Groupe Africa Pty Ltd

      Job description

      We are looking for a Cape Town-based Media Specialist who is not only a sharp strategist and planner but also deeply connected to the culture, communities, and rhythm of the Cape Town landscape. This is a key client-facing role for someone who can think digitally and through-the-line (TTL) — and bring a fresh, local lens to national and regional brand campaigns.

      You’ll be the go-to for turning brand objectives into actionable, measurable media strategies that cut through the noise — whether that’s in Khayelitsha, the Southern Suburbs, or along the Atlantic Seaboard.



      Key Responsibilities

      Strategy & Planning
      • Craft media strategies that are deeply rooted in local insights and audience behavior's, across all channels — digital, OOH, print, radio, TV, activations, and emerging formats.
      • Build TTL media plans that reflect the diverse Cape Town context while achieving broader brand goals.
      • Lead the integration of media, culture, and creativity to build memorable, effective campaigns.

      Digital Innovation & Media Leadership
      • Drive innovative thinking in digital media — from programmatic to influencers, geo-targeting, content partnerships, and AI-powered tools.
      • Recommend and test new digital formats and platform innovations relevant to both urban and township markets.
      • Interpret and translate data into smart, scalable media optimization's in partnership with the implementation team.

      Client Partnership
      • Be a trusted strategic partner to Cape Town-based and national clients.
      • Lead client engagements and build long-term, value-driven relationships.
      • Communicate complex ideas simply and powerfully — whether in a boardroom or over a flat white in the city bowl.

      Execution & Impact
      • Collaborate with media buyers, creatives, and analysts to ensure strategies are executed with excellence.
      • Measure, report, and optimize — ensuring clients see value and impact at every turn.
      • Continuously test, learn, and improve based on local performance insights.


      Skills & Experience
      • Experience in media strategy and planning — with a strong Cape Town network and track record.
      • Deep knowledge of the South African and Cape Town media landscape — from community radio to niche Instagram influencers.
      • Digital-native with experience in paid media (social, search, programmatic, display), audience segmentation, and media performance tools.
      • Able to plan across the full media ecosystem — TTL thinker with a sharp eye for integration.

      Personal Attributes
      • Cape Town local: you know the difference between Sea Point and Strandfontein, and how that affects media choices.
      • You’re inspired by local culture, and understand how to tap into hyper-relevant media moments and platforms.
      • You bring energy, creativity, and accountability into every room — with a proactive, can-do attitude.
      • Collaborative, curious, culturally aware, and passionate about making meaningful media work.

      Bonus Points
      • Experience on brands with strong regional/local footprints.
      • Fluency in isiXhosa or Afrikaans a plus.
      • Worked with Cape Town-based content creators or community media outlets.


      Posted on 09 Jun 15:40, Closing date 8 Aug

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      Publicis Groupe Africa Pty Ltd
      Publicis Groupe Africa is the continent’s leading marketing and communications network, delivering creative, data-driven, and tech-enabled solutions across Africa through a connected network of agencies.
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