Advertising News South Africa

Lowe Bull cleans up Creative Circle Ad of the Year

Lowe Bull has dominated the Creative Circle Ad of the Year awards, taking top place for its Unilever/Axe campaigns in the Magazine, Newspaper and Film categories and a second place in Radio. Members of the Creative Circle judged the Ad of the Year from the winners of the Creative Circle Monthly Awards last week in Johannesburg.

Sixteen judges participated in choosing the winner for the five media categories. A total of 12 months’ work was judged, i.e. from January 2006 to December 2006. The awards were presented the same evening to the winning agencies by the Creative Circle chairman Alistair King. The winners are:

Magazine

    1. Unilever/Axe -Get a Girlfriend “Scout/Frog/Lego/Arcade”

    Agency: Lowe Bull
    CD: Gareth Lessing/Rob McLennan
    AD: Adam Livesay; CW: Matthew Brink
    Production company: Beith; Photographer: Clive Stewart

    2.Elliot International “Hat/Sandals/Bag” – Grey Advertising

    2. Masterfoods/Whiskas Dry “Pigs” – TBWA\Hunt\Lascaris

Newspaper

    1. Unilever/Axe – Get a Girlfriend “Costume/Milk Bottle/Highland Dancer

    Agency: Lowe Bull
    CD: Gareth Lessing
    AD: Adam Livesay; CW: Matthew Brink
    Prod company: Beith; Photographer: Adam Livesay

    2. Virgin Atlantic/Upper Class Suite “Gone with the Wind/Star Wars/Lord of the Rings” – Net#Work BBDO

    3. Harley Davidson /Abandoned Husbands “Washing/Shopping/Dinner” – Ogilvy

Outdoor

    1. Safact/Anti-Piracy “Tsotsi”

    Agency: TBWA Hunt Lascaris
    CD: Damon Stapleton/Camilla Herberstein
    AD: Darren Borrino/Kirk Gainsford
    CW: Jonathan Smith/Jason Kemp
    Production Co: Left Studios

    2. Nedbank “Power to the People” – Net#Work BBDO

    3. Two Oceans Aquarium “Entrance” – Saatchi & Saatchi

    3. Virgin Atlantic/Suite Dreams “Star Wars/Lord of the Rings/Gone with the Wind” - Net#Work BBDO

Film

    1. Unilever/Axe “Coinage/Rubiks Cube”

    Agency: Lowe Bull
    CD: Gareth Lessing/Rob McLennan
    AD: Adam Livesay;
    CW: Matthew Brink
    Production company: Egg Films; Director; Brent Harris; Editor: Ricky Boyd

    2. Cell C “Little People” – Net#Work BBDO
    2. Simba/Ghost Pops “Hands/Breath/Little Girl” – Net#Work BBDO
    2. Stanlib/Wealth Management “Choices”- TBWA Hunt Lascaris

    2. Nandos/Chicken Steak “Great African Inventions” – Lowe Bull

Radio

    1. Uthingo/Lotto “Numbers”

    Agency: FCB JHB
    CD: Brett Morris/Adam Wittert
    CW: Molefi Thulo/Kush Chetty
    Production company: Sonovision

    2. Unilever/Axe “Figurine” – Lowe Bull

    3. Uthingo/Lotto “Traffic” – FCB JHB

    3. ExclusiveBooks/Career Change Handbook “Auctioneer/Phone Lady/Newsreader” – Ogilvy

The panel of judges comprised:

    Alistair King, KingJames

    Fran Luckin, Ogilvy
    Rob McLennan, JWT
    Brett Morris, FCB
    Paul Warner, Metropolitan Republic
    Julian Watt, Net#Work BBDO
    Vanessa Pearson, Lobedu Leo Burnett
    Sandy de Witt, TBWA\Hunt\Lascaris
    Ivan Johnson, BBDO CT
    Mike Barnwell, Grey Advertising
    Gareth Lessing, Lowe Bull
    Ahmed Tilley, Black River FC
    Andrew Whitehouse, Fox P2
    Pepe Marais, Joe Public
    Leon Jacobs, Saatchi & Saatchi

    Wingwing Mdlulwa, Twist
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