Everybody always talk about how great it would be to work in SA and earn foreign currency. Who better to pull it off than The Jupiter Drawing Room which has been ranked as one of the Top 5 Most Creative Agencies in the World by US trade publication Advertising Age last year.
Operating through the medium of the worldwide web, The Dukes of
Urbino.Com will offer through-the-line creativity to a range of potential clients including marketers, advertising agencies, design companies, media independents and management consultancies.
Referring to this announcement, Warsop says "We believe the time is right for an initiative of this nature. Certain critical factors have come together at a unique moment in the history of our industry
- the increasing recognition being given to the value of brands,
- the heightened necessity for creativity or distinctiveness in communications,
- the need for integrated communications and ideas that transcend traditional advertising
solutions and
- the advancement of technology such as video conferencing and
the worldwide web".
The Dukes of Urbino.Com (not a South African company) will source creative work from a number of individuals around the world. However, it will have as a primary creative service provider, the skills, resources and track record of The Jupiter Drawing Room, an established through-the-line independent agency with a high creative profile (in the last two years awards include 5 Cannes Lions, 8 Clio's, 6 One Show Pencils and the first D&AD Silver Pencil for ambient media in 2000). More importantly, there are some impressive case studies that showcase excellent examples of increasing sales and brand value for clients such as Nike, Fiat and the Coca-Cola Company. The Dukes of Urbino.Com can be distinguished from other creative consultants operating over the Internet by virtue of its relationship with The Jupiter Drawing Room - a world-class agency.
A visit to the website, www.thedukesofurbino.com explains the origins of the name, which is intended as a tribute to the renaissance Dukes Federigo and Guidobaldo de Montefeltro.
Fifteen (15%) of the annual profits of the Dukes of Urbino.Com will be spent on charitable causes to honour the company's motto, essere umano - to be human.
