Together with MD Alistair Mokoena, Edwards will help drive agency growth and excellence in client service, while retaining her responsibilities on the KFC account. She has worked on a number of top brands including Avis, Coca-Cola, MultiChoice and Unilever over her 20-year career, which started in public relations at Leo Burnett.
Q: What does your new position entail?
A: My new position will entail exposure to more of our clients. As well as more involvement in developing systems and procedures that will help us deliver creativity both effectively and efficiently.
Q: What is at the top of your to do list?
A: Applying the learnings that I have acquired on KFC across the business. Not only do I want to be seen as a supplier, but also a creative solutions partner. Hence, I want to hire and structure our teams to deliver on this.
Q: What do you view as a key business challenge this year?
A: To ensure that, we as an agency become more commercially savvy and gear ourselves and our clients to deliver creative solutions on their business problem effectively.
Q: Why is ‘integrated communications’ so important today?
A: Integrated communications is important today because it ensures that marketing budgets are spent against one accurate, consistent message. And also, consolidated thinking and media-neutral solutions – solutions executed via best of breed partners.
Q: Most important attribute needed to do your job?
A: Tenacity.
Q: The biggest trend to note in your industry?
A: Collaboration/integrated communication.
Q: What inspires you?
A: I am inspired by great work and people with a positive attitude.
Q: What are you currently reading for work?
A: ‘Contagious’ by Johan Berger.
Q: Tell us something about yourself not generally known?
A: I don’t like swimming in cold water.
Q: At the top of my ‘bucket list’ is...
A: Less talk more action – develop a culture of DOING…