SA's five One Show Pencils

Ogilvy Cape Town took Silver for its Search Engine campaign for World Wildlife Fund, and Net#work BBDO Hyde Park Silver for its Simba Chips Ghost Pops campaign. Grey Worldwide Johannesburg received two Bronzes for Geronimo's Condoms campaigns, and Lowe Bull Johannesburg Bronze for its Axe Get A Girlfriend Second Campaign. Go to www.oneclub.org/finalists for full details.

The One Show was celebrated in front of more than 600 industry professionals at Jazz at Lincoln Centre in the Time Warner Centre. Host Kenny Mayne, a veteran sportscaster on ESPN's SportsCenter, regaled the crowd with his witty commentary as he gave the night's play by play.

Fallon London's concept was to invite musicians that appealed to the 16-24 year-old demographic, such as Chemical Brothers and Grahm Coxon from Blur, to walk the gallery and find a piece of work that inspired them. Each musician wrote a track of music that was released exclusively inside the museum via listening kiosks in front of the art work, offering visitors the unique opportunity to experience the music in the same place that it originated.

“This campaign is the ultimate innovation in audience interaction,” said Mary Warlick, CEO of The One Club. “The concept of utilising contemporary musicians to enhance the exhibited artwork – engaging the audiences' visual and audio senses – is an ingenious approach to attracting this ever elusive age group.”

The 2007 Client of the Year is Masterfoods, representing its creative emergence as a packaged goods company. Masterfoods established its brand with some of the most effective creative advertisements, including the exemplary creative work for Skittles, Combos, Snickers and Whiskas.

“Masterfoods is a brave client who has championed good creative work in the difficult packaged goods category,” said Kevin Swanepoel, president of The One Club. “They have reinvigorated the brand by aligning their message with pop-culture appeal creating a refreshing new style of humor.”

The top Pencil winners at this year's One Show (in a breakdown by office) include:

• TBWA: total 18 (9 Gold, 4 Silver, 5 Bronze)

  • Berlin (1 Silver, 1 Bronze); New York (9 Gold, 2 Silver, 2 Bronze); Auckland (1 Silver, 2 Bronze)

• Ogilvy & Mather Worldwide: 9 total (5 Gold, 2 Silver, 2 Bronze)

  • Toronto (1 Gold); Singapore (3 Gold, 1 Silver); Cape Town (1 Silver); New York (1 Gold); Mexico (1 Bronze); Chicago (1 Bronze)

• Saatchi & Saatchi: 9 total (2 Gold, 5 Silver, 2 Bronze)

  • New York (1 Gold, 2 Silver, 1 Bronze); Singapore (1 Gold, 3 Silver, 1 Bronze); Auckland (1 Bronze)

• BBDO: 8 total (1 Gold, 3 Silver, 4 Bronze)
  • New York (2 Silver, 2 Bronze); Argentina (1 Gold, 1 Bronze); Philippines (1 Silver, 1 Bronze)

Also announced was the winner of the People's Choice award. Go to www.oneclub.org/oneshowtv/ to view the winner of the first-ever online voting campaign in which the public was invited to cast a vote for their favorite television advertising of the year.

Winners and finalists will be featured in the commemorative One Show Annual, which will be released later this year.