Muda and Leppala's entry ‘Find It' is a mobile phone application that would allow users to send a photo of any item they want to buy to the eBay site, which will then reply with its best match.
Mannion designed a solution to the Faber & Faber book cover brief, incorporating the publisher's new Print on Demand (PoD) service. It's described as a quirky take on the old-fashioned highlighter pen combined with cutting edge technology to create a personalised cover.
Identify best new talent
The Student Awards exist to identify the best new talent in advertising and design. Only the most innovative work that answers the brief and successfully breaks boundaries wins the top prize.
“When I see a great idea for the first time, my brain asks a whole series of questions: Is it original? Is it even possible? Is it the right solution for the brief and client? If the answer is ‘yes', then that's first part of what I call ‘the wow moment'. Then I move onto: Why hasn't it been done? And the killer: Why the bloody hell didn't I think of it first? And all this happens in a wonderful nano second,” said Greg Quinton, D&AD education chairman.
He continued, “The D&AD Student of the Year judging panel enjoyed the wow moment not once, but twice this year, firstly with Petra and Harri's ‘Find it' idea for the Ebay brief. So simple it was instantly and unanimously loved. We all want Ebay to launch it - now.
“Micheline's idea for the Faber and Faber brief was quieter but no less compelling. It answered a very real issue - is it possible to create beautiful books using new print on demand technology? Micheline found the solution within the problem and then crafted it elegantly. A beautifully executed idea will be a ‘wow' moment every time - so thank you both teams - and many congratulations!"
| Category | Sponsor | Award Status | Student Team | College | University | Nation |
|---|---|---|---|---|---|
| Advertising | Blyk | Second | Crissi King, Muna Mohammed, Will Bollen, Sharleen Smyth, Jerry Clark | Chester University | UK |
| Advertising | Blyk | Second | Tomas Alcazar, Kevin Waltz, Jorge Delgado | Miami Ad School, Madrid | Spain |
| Advertising | Blyk | First | Johan Riddarström, David Lundgren, Hampus Mattsson | Berghs School Of Communication | Sweden |
| Advertising | Blyk | Commendation | Dian Widjaja, Jang Soon Hwang | Academy of Art University | US |
| Advertising | YouTube | Commendation | Brittany Loobey, Jae Wook Baek | Academy of Art University | US |
| Advertising | YouTube | Commendation | Gustaf Johnsson | Berghs School Of Communication | Sweden |
| Advertising | PJ Smoothies | Second | Maurizio Bodrero, Stefano Biasi, Giulia Munari, Moreno De Turco, Valeria Vanzulli | Accademia di Comunicazione | Italy |
| Advertising | PJ Smoothies | First | Carren O'keefe, Devon Hong | Miami Ad School, Hamburg | Germany |
| Advertising | PJ Smoothies | Commendation | Celeste Van Der Spoel, Devon Hong | Miami Ad School, Hamburg | Germany |
| Advertising | PJ Smoothies | Commendation | Federico Usiglio, Vito La Brocca, Davide Calluori, Federica Corona, Lorenzo Croce | Accademia di Comunicazione | Italy |
| Advertising | PJ Smoothies | Commendation | Wanshi Lu, Winson Woo | Central Saint Martins College of Art and Design | UK |
| Advertising | Prudential | Second | Nicholas Bond | Miami Ad School, Miami | US |
| Advertising | Lloyds TSB | Second | Aaron Mccarthy, Emily Churches | University of Gloucestershire | UK |
| Advertising | Lloyds TSB | Commendation | Cindy Bartschies, Tony Wolf | Fachhochschule Mainz | Germany |
| Advertising | Lloyds TSB | Commendation | Becky Kitlan, Lance Mr, Mike Cambardella | The Creative Circus | US |
| Advertising | Grazia | Second | Rafael Martínez Gonzalvo, Anais Ferrer | Miami Ad School, Madrid | Spain |
| Advertising | Grazia | Second | Rebecca Gatehouse, Claire Nash | Buckinghamshire New University | UK |
| Advertising | Grazia | Commendation | John Frayne | University of Lincoln | UK |
| Advertising | eBay | Second | Erik Högfeldt, Petter Hernmarck, Gustav Johansson | Berghs School Of Communication | Sweden |
| Advertising | eBay | Student of the Year | Petra Muda, Harri Leppala | Berghs School Of Communication | Sweden |
| Advertising | Create Not Hate | Second | Andreas Rasmussen, Ben Holder, Justin Salice-Stephan | Miami Ad School, Hamburg | Germany |
| Advertising | Create Not Hate | Commendation | Laura Davies, Mark Lees | Birmingham Institute of Art & Design | UK |
| Advertising | Create Not Hate | Commendation | Amy Holman, Toby Derham | University College Falmouth | UK |
| Advertising | Create Not Hate | Commendation | Rafael Martínez Gonzalvo, Anais Ferrer | Miami Ad School, Madrid | Spain |
| Advertising | Create Not Hate | Commendation | Marlon Watts | University of Gloucestershire | UK |
| Advertising | Create Not Hate | Commendation | Adam Marzec, Tytus Klepacz | Uniwersytet Jagiellonski | Poland |
| Graphic Design | Crisis | Second | Lindsey Whittle | Northumbria University | UK |
| Graphic Design | Crisis | First | Chris Lurcook, Laura Beard, Victoria Fannon | University of Gloucestershire | UK |
| Graphic Design | Crisis | First | Paul Johnson | Northumbria University | UK |
| Graphic Design | Crisis | Commendation | Christopher Pilkington | Northumbria University | UK |
| Graphic Design | Homebase | Second | James Brown | University of Gloucestershire | UK |
| Graphic Design | Homebase | First | Vicky Barlow | University College Falmouth | UK |
| Graphic Design | Homebase | First | Stuart Sutch | University College for the Creative Arts at Epsom | UK |
| Graphic Design | Homebase | Commendation | Gary Cutter | Coventry University | UK |
| Graphic Design | Homebase | Commendation | Benedetto Fantauzzo | Staffordshire University | UK |
| Graphic Design | Homebase | Commendation | Marie Jackson, Michael Greenhalgh | East Lancashire Institute of Higher Education | UK |
| Graphic Design | The Brand Union | First | Martin Batt, Anders Godal | Central Saint Martins College of Art and Design | UK |
| Graphic Design | The Brand Union | Commendation | David Sheppard | Birmingham Institute of Art & Design | UK |
| Graphic Design | Faber & Faber | Second | Robert Agren | Central Saint Martins College of Art and Design | UK |
| Graphic Design | Faber & Faber | Student of the Year | Micheline Mannion | Central Saint Martins College of Art and Design | UK |
| Graphic Design | Faber & Faber | Commendation | Youness Benali | Central Saint Martins College of Art and Design | UK |
| Graphic Design | Taxi | Second | Bradley Hall | Southampton Solent University | UK |
| Graphic Design | Taxi | First | Adam St John, Meghan Fredrich | Chicago Portfolio School | US |
| Graphic Design | Taxi | Commendation | Ashley Cagle, Jon Donaghy, Ashley Schurott | The Creative Circus | US |
| Graphic Design | Taxi | Commendation | Kamran Khanalvi | Nottingham Trent University | UK |
| Graphic Design | BBC | Second | Benjamin Breckler | University College for the Creative Arts at Maidstone | UK |
| Graphic Design | BBC | Second | Phil Mcneill | Nottingham Trent University | UK |
| Graphic Design | BBC | First | Christian Söderholm, Dennis Rosenqvist | Hyper Island | Sweden |
| Graphic Design | BBC | Commendation | Steven Everington | Northumbria University | UK |
| Craft | Science Museum | Second | Sarra Hornby | Coventry University | UK |
| Craft | Science Museum | Second | James Northcote | Middlesex University | UK |
| Craft | Science Museum | Second | Alex Harrison | Central Saint Martins College of Art and Design | UK |
| Craft | Science Museum | Commendation | Jenny Mcevoy | University of Central Lancashire UCLAN | UK |
| Craft | Science Museum | Commendation | Dane Rich, Xuan Hoang | Central Saint Martins College of Art and Design | UK |
| Craft | Science Museum | Commendation | Lasse Lüders, Hauke Vogt | Design Factory International | Germany |
| Craft | Science Museum | Commendation | Szu-Yi Chang | Central Saint Martins College of Art and Design | UK |
| Craft | KPMG | Second | Jan-Eric Skevik | Chelsea College of Art and Design | UK |
| Craft | KPMG | Second | Jack Featherstone | Chelsea College of Art and Design | UK |
| Craft | PhotoVoice | Second | Jamie Schuster | Middlesex University | UK |
| Craft | PhotoVoice | Commendation | Ekaterina Gorbunova | University of Leeds | UK |
| Craft | PhotoVoice | Commendation | Simon Ball | Loughborough University | UK |
| Integrated Communication | The Co-operative | Second | Emma Hardwidge | University of Salford | UK |
| Integrated Communication | The Co-operative | First | Borja Diego, Javier Iñiguez de Onzoño Martín, Alex Katz | Miami Ad School, Madrid | Spain |
| Integrated Communication | The Co-operative | Commendation | Vincenzo Avanzato, Luca Fontana, Barbara Murgia, Silvia Rivolta | Accademia di Comunicazione | Italy |
| Environmental Design | Formica Limited | Second | Ekaterina Kitaina | London College of Communication | UK |
| Environmental Design | Formica Limited | Second | Tina Northover | London College of Communication | UK |
| Environmental Design | Formica Limited | Commendation | Satoki Kuwano | London College of Communication | UK |
| Environmental Design | Hamleys | Second | Tom Carey, Grace Coughlan, Tara Woolnough | Kingston University | UK |
| Environmental Design | Hamleys | First | Madeleine Sargent | Middlesex University | UK |
| Environmental Design | Hamleys | Commendation | Ella Collinge, Joanna Harrison, Zoe Barrett | Kingston University | UK |
| Environmental Design | Hamleys | Commendation | Jung-Kuan Chen, Chiang Po-Hsun, Wang Nicholas | National Taiwan University of Arts | Taiwan |
| Product Design | Design Council | First | Aaron Mccarthy, Emily Churches | University of Gloucestershire | UK |
| Product Design | Design Council | First | Helena Nora Vitola | Central Saint Martins College of Art and Design | UK |
| Product Design | Design Council | Commendation | Linda Weitgasser, Alexandra Sattlecker | Buckinghamshire New University | UK |
| Product Design | Matthew Hilton | Second | Teppo Reivo | Lahti Institute of Design | UK |
| Product Design | Matthew Hilton | Second | David Lewis | University of Leeds | UK |
| Product Design | Matthew Hilton | First | Andrew Murray | Napier University | UK |
| Product Design | Fortnum & Mason | Second | Robbie Henderson, Louisa Tuely | Edinburgh College of Art | UK |
| Product Design | Fortnum & Mason | Second | Jessica Macdonald, Nia Murphy | Central Saint Martins College of Art and Design | UK |
| Product Design | Fortnum & Mason | Commendation | Callum Livingstone | Duncan of Jordanstone College of Art | UK |
| Music Video | XL Recordings | First | Harry Handyside | Chelsea College of Art and Design | UK |
| Music Video | XL Recordings | First | Anastasia Afonina, Chris Lee, Mel Hsieh, Sam Pilling | Central Saint Martins College of Art and Design | UK |
| Music Video | XL Recordings | Commendation | Cressida O'mahony | University of Leeds | UK |
| Music Video | XL Recordings | Commendation | Harry Fisher, Alex Moody, Thomas Harrison, James Dunford, Rory Martinez | Leeds College of Art & Design | UK |
| Music Video | XL Recordings | Commendation | Emily Forbes | Chelsea College of Art and Design | UK |
| Music Video | XL Recordings | Commendation | Daniel Cantwell | DIT - Dublin Institute of Technology | Ireland |
| Open Brief | French Connection | Second | Sarah Elizabeth Mayes | Colchester Institute | UK |
| Open Brief | French Connection | Second | Matt Knowles | Nottingham Trent University | UK |
| Open Brief | French Connection | Commendation | Tomas Alcazar, Kevin Waltz, Jorge Delgado | Miami Ad School, Madrid | Spain |
| Open Brief | HP | Second | Arvid Lithander, Temur Sattarov, Henrik Düfke | Miami Ad School, Hamburg | Germany |
| Open Brief | HP | Second | Matt Robinson, Tom Wrigglesworth | Kingston University | UK |
| Open Brief | HP | Commendation | Erik Hals | Edinburgh College of Art | UK |
| Open Brief | D&AD | Second | Hallvard Fjeldbraaten, Morten Halvorsen | Westerdals School of Communication | Norway |
| Open Brief | D&AD | Second | Therese Jonsson, Magnus Ivansson | Berghs School Of Communication | Sweden |
| Open Brief | D&AD | Second | Harri Leppala, Therese Jonsson, Tor Lemhag | Berghs School Of Communication | Sweden |
| Open Brief | D&AD | First | Toby Burkill, Lauren Traynor, Danny Elliott, Steve Fenn | University of Lincoln | UK |
| Open Brief | D&AD | First | Petter Prinz, Samuel Nilsson | Beckmans School of Design | Sweden |
| Open Brief | D&AD | Commendation | Daniel Simmonds | Hereford College of Arts | UK |
| Open Brief | D&AD | Commendation | Lewis Woolner, Elliott Mariess, Ashley Maine, Laura Bowman, Jamie Breach | Kingston University | UK |
| Open Brief | D&AD | Commendation | Jose Hernandez, Anna Oddbjörn, Tor Lemhag | Berghs School Of Communication | Sweden |
All of the work, including the additional 18 first prizes and 36 second prizes, may be viewed at www.dandad.org/studentawards09.
D&AD is a British not-for-profit organisation that represents the international design, advertising and creative communities. Its inaugural awards ceremony was held in 1963. For more, go to http://awards.dandad.org/2009, read the D&AD blog, join the D&AD Facebook group, follow @dandad on Twitter, view D&AD on YouTube and D&AD photos on Flickr.
