"We embarked on the process to identify the perfect PR partner - an agency that could not only represent us effectively in South Africa, but also raise its profile as the number one factual entertainment broadcaster in the region," says Lee Hobbs, channel director: emerging business, Discovery Networks CEEMEA.
Hobbs says they were impressed by the agency's creativity and strategic intent as well as the passion and insight the agency's team had for the brand and its various channels. "Its approach to an integrated solution to media and communications was refreshing and it became obvious that it is an expert."
Kevin Welman, MD of Fleishman-Hillard says, "Winning the pitch was the culmination of true seamless integration between displaying solid account management, our approach to traditional media, mixed with the new media environment."
The agency will be responsible for managing and executing various communications campaigns for the network's corporate and consumer portfolios in South Africa with project work extended into other African countries. Upcoming campaigns will include a special 'Thrill of Discovery' campaign tied to a major programming stunt on Discovery Channel in September as well as activity around the first birthday of TLC, its flagship female brand, in October.
