“Given that our safest place growing up was on Dad’s shoulders, we decided to put him back on his pedestal and ask: what would your #SupaHero dad do?”
In the run-up to Father’s Day on 18 June, the campaign comprises three pieces of content showing how a quirky #SupaHero dad shows his kid the ropes when it comes to changing a tyre, checking oil and jump starting a car.
Smith says the campaign aims to solidify Supa Quick as the tyre fitment centre with a more human, ‘for everyone’ approach in order to build brand affiliation and heightened brand awareness.
Watch the demo videos here.
