She will address vexing issues that trouble modern marketers, such as launching new lines in a crowded and competitive market and how to build brand equity in developing economies. She will also share her thoughts on the vital role that social media has to play in contemporary brand communication. After the lecture, Redzone Editor, Jeremy Maggs will lead an interrogative and robust Q&A session.
Maggs notes, "Brand managers are constantly looking for inspiration, wisdom and guidance in this tough economic climate. Andrea's fresh thinking will provide that to marketers, no matter what product or service they are managing. This is the second annual marketing lecture and we are proud that we're playing our part in elevating the discipline."
The lecture will take place at the Michelangelo Hotel on 5 November 2014 at 7am at a cost of R495 ex VAT per booking.
