Assegai Awards 2025: It’s about hitting the mark

The Assegai Awards 2025 are here to celebrate exactly that.

Whether it’s strategy, creativity, or results, true excellence lies in precision. Every campaign, every message, and every touchpoint is an opportunity to aim with intent, act with integrity, and deliver impact. In an era where audiences are more discerning than ever and accountability is paramount, the most successful marketers are those who lead with purpose and deliver on performance.

This is what the Assegai Awards honour

For over two decades, the Assegai Awards have been South Africa’s premier platform for recognising breakthrough work in the direct and integrated marketing space. More than just a night of celebration, the awards represent a benchmark for professionals and brands who don’t just participate in the marketing game; they aim high and hit the mark.

The 2025 edition of the Assegai Awards promises to be the most exciting yet. With categories ranging from data-driven campaigns and digital experiences to purpose-led marketing and influencer innovation, this year’s awards reflect a landscape where relevance, responsibility, and results intersect.

So whether you’re a strategist, a creative, a data analyst, a client lead, or an emerging talent, if your work has hit the mark, this is your stage.

Entries close on 29 August 2025.

Judging takes place from 16 to 17 September 2025, with finalists announced on 13 October, and the gala event will take place on 13 November 2025.

Precision. Performance. Recognition.

The Assegai Awards 2025 – it’s about hitting the mark.