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Digital Marketing Paid Media Manager
Remuneration: | R20000 - R40000 per month negotiable depending on experience |
Location: | Cape Town |
Education level: | Diploma |
Job level: | Mid/Senior |
Type: | Permanent |
Reference: | #OMG-PM-5/25 |
Company: | OMG |
Most lead generation companies hit a performance plateau where:
- Rising CPLs eat into margins despite increasing ad spend
- Campaigns that once performed brilliantly start to stagnate
- The competition catches up to once-unique strategies
- Team productivity bottlenecks under reactive workflows
What makes this role different
As paid media manager, you won't just manage campaigns - you'll architect our entire paid media strategy across Google, Meta, TikTok, X, Reddit, Outbrain, Taboola and emerging channels.
This isn't about maintaining the status quo. It's about you:
- Transforming data into strategic insights that reduce CPLs while scaling volume
- Building systems that turn good account managers into exceptional performers
- Creating competitive advantages through innovative creative approaches
- Developing long-term roadmaps while consistently hitting short-term targets
- Getting your hands dirty
Your success in this role means:
- Driving meaningful growth in lead volume with improving economics
- Enhancing conversion rates while managing costs per lead
- Optimising campaign performance metrics (ROI, ROAS, frequency, quality scores)
- Improving team productivity through enhanced workflows and systems
Strategic leadership:
- Ability to develop comprehensive multi-channel media strategies
- Experience scaling budgets while maintaining or improving performance metrics
- Proven track record of media innovation that delivers measurable results
- Deep understanding of performance data beyond surface metrics
- Experience collaborating with analysts to uncover actionable insights
- Ability to translate complex data into clear strategic direction
- Talent for mentoring and upskilling account managers
- Systems thinking that improves workflow efficiency
- Coaching approach that enhances team capabilities
You thrive when you can:
- Identify campaign inefficiencies and develop innovative solutions
- Maintain meticulous quality standards across creative and implementation
- Challenge assumptions through data-driven testing and diverse perspectives
- Make strategic decisions that balance short-term results with long-term goals
- Continuously expand your knowledge while encouraging team education
If you're ready to manage campaigns and join a high-performing paid media team that's focused on innovation, optimization, and measurable results, we'd love to connect.
Posted on 13 May 13:41, Closing date 12 Jul
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