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    Digital Marketing Paid Media Manager

    Remuneration:R20000 - R40000 per month negotiable depending on experience 
    Location:Cape Town
    Education level:Diploma
    Job level:Mid/Senior
    Type:Permanent
    Reference:#OMG-PM-5/25
    Company:OMG

    Drive strategy, innovation and results in mult-channel lead generation

    Most lead generation companies hit a performance plateau where:
    • Rising CPLs eat into margins despite increasing ad spend
    • Campaigns that once performed brilliantly start to stagnate
    • The competition catches up to once-unique strategies
    • Team productivity bottlenecks under reactive workflows
    We've built a different kind of lead generation company - one where strategic innovation drives consistent growth for major clients who have massive sales teams and call centers.

    What makes this role different

    As paid media manager, you won't just manage campaigns - you'll architect our entire paid media strategy across Google, Meta, TikTok, X, Reddit, Outbrain, Taboola and emerging channels.

    This isn't about maintaining the status quo. It's about you:
    • Transforming data into strategic insights that reduce CPLs while scaling volume
    • Building systems that turn good account managers into exceptional performers
    • Creating competitive advantages through innovative creative approaches
    • Developing long-term roadmaps while consistently hitting short-term targets
    • Getting your hands dirty
    Your impact will be measurable

    Your success in this role means:
    • Driving meaningful growth in lead volume with improving economics
    • Enhancing conversion rates while managing costs per lead
    • Optimising campaign performance metrics (ROI, ROAS, frequency, quality scores)
    • Improving team productivity through enhanced workflows and systems
    What you'll bring to the table

    Strategic leadership:
    • Ability to develop comprehensive multi-channel media strategies
    • Experience scaling budgets while maintaining or improving performance metrics
    • Proven track record of media innovation that delivers measurable results
    Analytical excellence:
    • Deep understanding of performance data beyond surface metrics
    • Experience collaborating with analysts to uncover actionable insights
    • Ability to translate complex data into clear strategic direction
    Team development:
    • Talent for mentoring and upskilling account managers
    • Systems thinking that improves workflow efficiency
    • Coaching approach that enhances team capabilities
    Is this you?

    You thrive when you can:
    • Identify campaign inefficiencies and develop innovative solutions
    • Maintain meticulous quality standards across creative and implementation
    • Challenge assumptions through data-driven testing and diverse perspectives
    • Make strategic decisions that balance short-term results with long-term goals
    • Continuously expand your knowledge while encouraging team education
    Next steps

    If you're ready to manage campaigns and join a high-performing paid media team that's focused on innovation, optimization, and measurable results, we'd love to connect.

    Posted on 13 May 13:41, Closing date 12 Jul

    Apply by email

    Craig Hoggins
    info@onlinemarketingguys.co.za

    Or apply with your Biz CV

    Create your CV once, and thereafter you can apply to this ad and future job ads easily.
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