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    Brand and New Business

    Remuneration:negotiable market-related 
    Location:Johannesburg, Bryanston
    Remote work:Some remote work allowed
    Education level:Diploma
    Job level:Mid/Senior
    Own transport required:Yes
    Travel requirement:Occasional
    Type:Permanent
    Company:Joe Public

    Marketing and branding
    • Responsible for the brands image and voice ensuring consistency through the company and communications 
    • Help continually grow brand awareness, salience and affinity 
    • Taking the lead on any re-brand / re-design of projects
    • Marketing planning and strategy for the business year on year
    • Annual budget implementation and planning 
    • Competitive reviews
    • Scopen Research knowledge
    Client acquisition and new business
    • Finding opportunities to nurture loyalty from existing clients 
    • Creating a new business client pipeline for the group
    • Credentials implementation and management
    • Project management of pitches and pitch processes 
    • Management of new business queries and RFI’s/RFP's 
    • Pitch documents, presentations and team management 
    • Working knowledge of Hubspot or Salesforce beneficial
     Events
    • Develop and execute annual branded events
    • Develop, lead and manage ad hoc events
    • Budget management
    • Risk Assessment 
     Relationship management
    • Develop positive relationships with industry leaders, advertising industry bodies, pitch agencies, journalists and partners
     Online Marketing (Digital and Social Media)
    • Newsletter management and subscriptions 
    • Email Marketing 
    • Work to build and increase engagement of database
    • Strategic knowledge of SEO, Analytics and Social Media Metrics
    • Manage and expand social media presence, sourcing and sharing newsworthy information from across the business. 
    • Accessing relevant communities for growth opportunities.
    • Social media content calendar management 
    • Strategic knowledge to work with the social media pod to drive community engagement 
    • Paid media management and decision making 
    Content marketing 
    • Driving a demand generation content agenda
    • Utilisation of content across paid, earned and owned brand assets
    • Strategic management, maintenance and development of relevant brand assets and content (website, social media, email and PR)
    • Content calendar development in partnership with creative pod
    • Content management and creation in partnership with creative pod
     Website management
    • Take responsibility for the development and management of the website, including generating content, making improvements to functionality, maximising its potential and monitoring its performance
    • Understanding and use of website CRM
     PR
    • Increase the organisation’s profile across media and organisations
    • PR calendar implementation and planning 
    • Press release writing and distribution
    • Client collaboration and corporate affairs communications
    • Writing and editing 
    • Strategic content management 
    • Opinion Editorials 
    • Content Calendar Development and Management 
    • Press office management 
    • International media relations
     Performance and reporting
    • Monitor and report on communications activity and new business. Analyse all aspects of communications on a quarterly basis and prepare a an annual report.
    • PR reports 
    • Social Media reports
    • Paid Media reports
    • Google Analytics 
    • SEO / SEM reports 
    • CRM (Hubspot)
    • Programmes: SemRush, HotJar, Slack, WorkBook
     CSR
    • Work towards the CSI programme to drive internal stakeholder support and communication where possible 
     Internal communications
    • Enhance communications with colleagues and develop an understanding of the business’s work and needs of its users 
    • Provide training to staff on branding where necessary and ensure staff are well briefed on key communications issues 
    • Finding opportunities to collaborate with client brands 
    • Employee engagement activities 
    • Internal events management 
     Leadership
    • Building and motivating a team to deliver on brand marketing goals
    • Successful ability to motivate a remote team
    • Open communication and inspiration for the broader creative team at large
     Preferred qualifications
    • Experience in marketing B2B preferred.
    • Experience working in a fast-paced and highly cross-functional organization.
    • Ability to manage time and multiple priorities with a variety of internal and external stakeholders
    • The demonstrated ability to work independently and autonomously
    • Strong attention to detail to meet our high bar for customer-facing content and provide flawless execution.
    • Knowledge of testing and measurement practices to optimize ROI and evolve strategy.
    • Strong analytical and problem-solving skills.
     Basic qualifications
    • Solid experience in marketing.
    • Experience in marketing management, developing marketing strategy, digital marketing, event management, lead management.
    • Demonstrated experience in measuring and improving the ROI of marketing investments.
    • Experience of operating and collaborating in a fast-paced, cross-functional, organisation.
    • A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results.
    • Experience in managing time and multiple priorities to execute high quality deliverables.
    • Proven experience finding creative ways to do more with less, and a track record of staying on budget and deliver on time.


    Posted on 06 May 12:03, Closing date 5 Jul

    Apply

    Mlungisi Bulo
    talent@joepublic.co.za
    0105917770

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