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    Lead Digital and Programmatic Campaign Manager

    Remuneration:cost-to-company 
    Location:Johannesburg
    Job level:Mid/Senior
    Type:Permanent
    Company:Ad Talent Africa

    Job description

    Who are we: We are a forward-thinking digital media company specialising in programmatic and connected digital advertising. Our focus is on delivering innovative, high-performing campaigns that leverage the latest ad technologies and data-driven insights.



    Who are we looking for: Lead Digital and Programmatic Campaign Manager 
    We are seeking a hands-on, tech-savvy Lead Digital and Programmatic Campaign Manager to own the delivery, optimisation and evolution of our digital campaigns. The ideal candidate has a strong programmatic or performance media background, is curious about new ad technologies and is motivated to improve workflows, systems and revenue performance.



    What will you do:


      • Lead end-to-end execution of programmatic and digital campaigns across multiple channels

      • Translate campaign objectives into targeting, buying, pacing and optimisation strategies

      • Monitor campaign performance, investigate under-performance and implement corrective actions

      • Manage campaigns across DSPs and programmatic platforms, ensuring accurate trafficking and delivery

      • Oversee network and campaign performance, ensuring creatives render correctly and issues are resolved quickly

      • Explore and test new ad tech, platforms, integrations and tools to drive innovation and efficiency

      • Collaborate on omnichannel campaigns, including mobile retargeting and integrated digital initiatives

      • Maximise revenue opportunities through technology-led solutions and commercial insights

      • Deliver clear reporting and actionable insights for campaigns, tracking and measurement

      • Guide and support ad operations staff, sharing best practices across platforms and workflows

    What will you need:


      • 4–6 years’ experience in digital or programmatic advertising

      • Hands-on experience managing and optimising programmatic campaigns

      • Strong knowledge of DSPs and digital media platforms

      • Comfortable with ad technology and systems, with a curious, experimental mindset

      • Strong analytical, problem-solving, and reporting skills

      • Advantageous

      • Exposure to ad operations, trafficking, QA and delivery verification

      • Familiarity with mobile re-targeting or location-based advertising



    Requirements

      • Analysis
      • Campaign Management
      • Digital Media
      • Digital Sales
      • Programmatic
      • Reporting
      • Solving Problems
      • Technology


    Posted on 16 Jan 12:03, Closing date 15 Feb

    Ad Talent
    We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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