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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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House of Brave awarded Southern Comfort account
Johannesburg based boutique agency House of Brave has been awarded Brown-Forman's Southern Comfort brand after a four way pitch. House of Brave's strategic approach to re-aligning the global campaign "Whatever's Comfortable" to the South African market goes live later this year.
