MediaShop took home the coveted Roger Garlick Grand Prix for the second year in a row, for its execution of the Hungry Lion Lucky Bucket Campaign.
Wayne Bishop, head of the AMASA Awards portfolio, described the campaign as well-thought-out and achieving exceptional results as well as exceptional innovation in media and creative strategy, with the judges bowled over by the campaign's results as they also far exceeded the client's expectations on aspects such as sales, coupon redemption and database growth.
Fiona Potgieter, Mobile Strategist from MediaShop said: "Through the Hungry Lion Lucky Bucket Campaign, MediaShop, in partnership with Yonder Media, managed to influence the consumer while his wallet was open! Overall, it was a great campaign, led by a great team, which produced great results!"
PHD Media, Liquorice, Playmakers and Gloo@Ogilvy also performed well, each taking home two AMASA Awards in various categories. With close to 100 entries in this year's AMASA awards, the judging panel had a tough job analysing and selecting this year's candidates.
Wayne Bischoff, AMASA Chairman, described the AMASA Awards as a way for the industry to celebrate 'all-rounder' media campaigns based on sound insights, great ideas, and achieving outstanding, measurable results.
| Category | Winner |
|---|---|
| Best Use of Small Budget | Mobitainment - Red Bull Kas'Lami Festival |
| Best Sponsorship | Playmakers - KFC Mini-Cricket Kids Stretching with the Proteas |
| Best Branded Content | NATIVE VML - Nedbank Ke Yona Team Search |
| Best Contribution by a Media Owner | Mediamark - Gumtree Secret Stash |
| Best Experiential | On Point PR - Nedbank Cup, Football Fan Fashion |
| Best Integrated: FMCG | Carat - Guinness Made of Black |
| Best Integrated: Transport | Gloo@Ogilvy - Polo Tag |
| Best Integrated: B2B | OMD Fuse - Standard Bank Business Banking |
| Best Integrated: Cause Related | Liquorice - OMO Fast Kids |
| Best Integrated: Financial Services | Liquorice - SA Home Loans #TweetDreams |
| NATIVE VML and MediaShop- Nedbank Ke Yona Team Search | |
| Best Integrated: Retail | MediaShop - Hungry Lion Lucky Bucket Campaign |
| Best Pro Bono | Playmakers - ABSA #ProudlyAfrican |
| Best Social Campaign | Liquorice - Battle of the Spreads |
| Best Mobile Campaign | Gloo@Ogilvy - The Uber Test Drive |
| Best Online | PHD South Africa - Checkers Inflation Bulldog |
| Best Use of Technology | PHD South Africa - My World of Tomorrow Conference, Talking Billboard |
| MediaShop - Hungry Lion Lucky Bucket Campaign |
You can view the rest of the Highly Commended category wins on the AMASA website.
Click here for a reminder of what the judges were looking for from this year's entries.
